Spring Hill, Australia, October 18, 2008 --(PR.com
)-- The new Tourism e-kit, the country’s largest free online e-marketing course for Australian tourism operators, hits record breaking consumption today unprecedented in the history of the industry and providing more than a piece meal of information.
Highlighting the current hunger of Australian operators to catch up with the rest of the world on their online marketing prowess, the e-kit, produced by The Australian Tourism Data Warehouse, (ATDW), reaches an historic milestone with more than 10,000 downloads of the entire program and thousands of downloads of the single tutorials, just 14 days after its launch.
“I’m a bit gob smacked. In all the years I’ve worked around the tourism industry, I’ve never known of a tool to be so heavily utilised. It’s wonderful,” ATDW CEO, Liz Ward said.
The kit, comprising of 37 tutorials to date, offers the most comprehensive, easy to understand, education process for Australian tourism suppliers ever produced. It incorporates information about basic online marketing concepts to more complex issues. Each tutorial is designed to be read in less than 25 minutes and gives operators the power to better understand and take advantage of the online marketing opportunities that exist today.
“Finding clear, unbiased information about the various components of digital strategy has proven difficult so when the e-kit was released, I fell upon it eagerly and was not disappointed,” Port Arthur Marketing Manager, Andrew Ross said.
“Perhaps most importantly, it describes how one can fit various elements together. It even offers advice about prioritisation of steps; essential to most of us who balance these tasks with our many other responsibilities”.
The Tourism e-kit can be downloaded as an entire program or separate tutorials through ATDW’s corporate website www.atdw.com.au/tourism_e_kit.asp