Website Marketing Group Finds Success with Audio & Video on Sites

Audio & Video on Pay Per Click Advertising Landing Pages Increases Response & Conversion.

Los Angeles, CA, October 19, 2008 --(, ( a website marketing firm specializing in working with medium sized businesses, is reporting that utilizing audio and video is increasing response with Internet marketing campaigns it is running for clients.

The firm manages pay per click advertising campaigns for numerous clients, carefully monitoring results weekly and adjusting the campaigns in order to get the maximum return on investment for clients. They are discovering that including audio clips or videos on landing pages routinely increases response and conversion.

John Eberhard stated “At the end of the day, when you are running a pay per click advertising program on Google AdWords, Yahoo, MSN or Facebook, the net result that you want is conversions. In other words, when someone clicks on your text ad on Google and lands on the page on your web site, that clickthrough is good. But then you want that person to respond to you when he gets to your site. If you are doing lead generation, you want leads. You want him to fill out your form for more information, or to call you. If you’re selling something directly on the site, you want him to buy right now. That’s a conversion, either a lead or a sale. So what we’re finding is that adding audio clips or videos to the landing page, which is the page they land on when they click on your ad, nearly always increases response. And when you increase your conversions, your cost per lead goes down, which is what every business owner wants.”

John Eberhard has been involved in marketing for a wide variety of businesses for 20 years, and is the author of a brand new eBook entitled “The Internet Marketing Super Book.” was founded in 1999 in the Los Angeles area, and has clients all over the U.S. More information on “The Internet Marketing Super Book” can be found at

John Eberhard