Milford, CT, November 16, 2004 --(PR.com
)-- The SUBWAY® restaurant chain, which already distinguishes its submarine sandwiches by baking a variety of gourmet inspired breads fresh daily in every restaurant, is now offering its customers the option to toast their subs. In what is now one of the most significant new developments in the chain’s history, SUBWAY® Fresh Toasted Subs are currently available in many areas in the United States and Canada. By year’s end, all of the nearly 20,000 SUBWAY® restaurants in North America, as well as in many other SUBWAY® restaurants throughout the world, will be serving sandwiches a new way: the Fresh Toasted Sub way!
In keeping with the SUBWAY® chain’s tradition of customizing each new offering, any sandwich from the SUBWAY® menu can be toasted in a special oven that was built exclusively for the SUBWAY® chain to heat the sandwich all the way through. All Fresh Toasted Subs are made to each customer’s specification, right before their eyes. To kick-off this introduction, SUBWAY® restaurants will promote the Fresh Toasted Chicken Bacon Ranch sub - featuring lean and tender strips of chicken, bacon and Ranch dressing, with a Monterey Cheddar cheese blend – and the popular Meatball Marinara sub - with Italian-style meatballs in the SUBWAY® chain’s exclusive marinara sauce; an old world recipe from our co-founder’s mother’s kitchen.
Chris Carroll, Vice President of Marketing for the Subway Franchisee Advertising Fund Trust, said that offering toasted submarine sandwiches is just one more choice on a menu filled with delicious choices.
“In the markets we tested fresh toasted subs, we have gotten a great response,” Chris Carroll said. “For our customers, this provides nearly double the options on a menu already filled with great options. Introducing toasted subs brings our sandwich artistry to a whole new level.”
SUBWAY® restaurants’ Executive Chef Chris Martone said, “Fresh toasted subs offers the type of choice that customers have looked to the SUBWAY® brand to provide over the years. From low-fat and full flavor submarine sandwiches to salads and wraps, there is something on the SUBWAY® menu to fit everyone’s taste.
“Toasting our subs will further our 39 year tradition of offering the best tasting submarine sandwiches in the world,” Chef Martone continued. “The sandwich will be toasted all the way through, not just the bread and the cheese on top, so you get a hot sandwich. In addition, toasting will bring out the flavor of the bread and ingredients. You can see the hot bubbly cheese, taste the warm tender meat and delight in the crunch of the bread. And, best of all, like all SUBWAY® sandwiches, you can order a toasted sandwich on a variety of breads baked in the store, topped with your favorite choice of fresh vegetables, condiments and sauces.”
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 22,000 locations in 77 countries. In 2002, the SUBWAY® chain surpassed McDonald’s in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey—one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2004—for the 12th time in 16 years!
For more information about the SUBWAY® restaurant chain, visit www.subway.com.
SUBWAY® is a registered trademark of Doctor’s Associates Inc.
- timeline follows -
SIGNIFICANT EVENTS IN SUBWAY® SANDWICH HISTORY
■ 1965 – Fred DeLuca opens a submarine sandwich shop and creates the very first SUBWAY® sandwich on August 28th in Bridgeport, CT. The sandwich shop, originally known as “Pete’s Submarines” was opened with a $1,000 loan from family friend Dr. Peter Buck. The original SUBWAY® sandwiches included tomatoes, onions and peppers but no lettuce. Today, the SUBWAY® chain uses the equivalent of more than 35 football fields of lettuce a day.
■ 1968 – Fred and Pete’s fifth sandwich shop is opened and marks the first time the name SUBWAY® is used. Today there are more than 22,000 SUBWAY® restaurants in 77 countries.
■ 1977 - The SUBWAY® 6-inch sandwich, originally called “The Snak”, is unveiled. During 2003, the SUBWAY® chain sells nearly 675 million 6-inch sandwiches.
■ 1983 – The SUBWAY® chain is ranked number one in the sub sandwich category by Entrepreneur magazine, a spot it has consistently held throughout the years.
■ 1983 – The SUBWAY® chain becomes the first submarine sandwich chain to bake its bread loaves fresh on the premises. This year, approximately 1,200,000,000 (that’s 1.2 Billion) footlong loaves of bread will be freshly baked in SUBWAY® restaurants.
■ 1984 – The SUBWAY® chain goes global by opening its first overseas unit in the Kingdom of Bahrain, a small island country in the Middle East’s Persian Gulf. Today, more than 4,300 SUBWAY® locations serve millions of customers outside of North America.
■ 2000 - Jared Fogle, a college student from Indiana, starts telling the world his astonishing, inspiring story of losing 245 pounds by incorporating low-fat SUBWAY® sandwiches in a diet and exercise program of his own design. Since Jared’s commercials started to air, thousands of letters, e-mails and photos have been sent to SUBWAY® headquarters, representing a total in excess of 160,000 pounds lost by people who have been inspired by Jared. To get an idea of how much 160,000 pounds is: 22,857 Play stations (7lbs each); 14,545 skateboards (11 lbs); 1,600 pop star Avril Lavignes (100lbs); 1,568 sets of Encyclopedias (102 lbs); 842 Jareds (190lbs); and 53 Volkswagen Beetles (3,000lbs).
■ 2000 – Gourmet seasoned breads and gourmet inspired sauces made exclusively for SUBWAY® restaurants are introduced, marking the largest change to the SUBWAY® chain’s menu ever.
■ 2001 – Another fresh veggie, the cucumber, is added to the SUBWAY® menu, which already boasts lettuce, tomato, red onion and green peppers.
■ 2002 – The SUBWAY® sandwich chain surpasses the number of McDonald’s restaurants in the U. S.
■ 2002 – The restaurant chain becomes the national sponsor of the American Heart Association’s Heart Walks.
■ 2003 – The SUBWAY® chain improves the nutritional content of its Kids’ Pak™ meal. SUBWAY® restaurants begin to distribute “Jared Steps to Healthier Kids” information cards to educate consumers about preventing and fighting obesity.
■ 2004 – In February, Jared and WNBA and USA Olympic basketball star Lisa Leslie kick off the Jared & Friends School Tour, which stresses the importance of healthy eating and exercise.
■ 2004 – In July, Fred and Jared are in Washington D.C. to launch the SUBWAY® F.R.E.S.H. Steps childhood obesity prevention initiative. The program includes a $30 million public awareness campaign, a F.R.E.S.H. pledge people can take at www.subway.com and three young weight-loss heroes who were overweight but now maintain a healthier weight by making better food choices and staying as active as they can, through everyday activities like riding their bicycles, walking, swimming, jumping rope, skating and playing sports with friends.
■ 2004 –The SUBWAY® restaurant chain offers a new way to enjoy your favorite submarine sandwiches: toasted! The new SUBWAY® Fresh Toasted Subs heat the sandwich all the way through, enhancing the taste of an already great tasting product.
■ FYI –The chain serves approximately 2,600 sandwiches every 60 seconds. If you place all of the sandwiches made by SUBWAY® restaurants in a year, end-to-end, they would wrap around the Earth almost seven times.
For SUBWAY® Restaurants
(203) 877-4281 Ext. 1329
(203) 877-4281 Ext. 1683