What do Bill Gates, Michael Dell and Coscend Have in Common? They Know What It is to be at the ‘Vanguard of a New Evolution’

Industry analysts: · Rank Coscend as a ‘pioneer’ in the communications software services segment. · State that Coscend is the leader of ‘a new evolution’ in the communications software segment. · Rank Coscend along side IBM, Motorola, Accenture, Amdocs, Oracle, SAP, Telstra and Telcordia.

Dallas, TX, October 21, 2008 --(PR.com)-- Coscend’s pioneering innovation, ‘Software Service Factory’, has been adopted by several stakeholders in the communications industry (includes broadcast, media and entertainment). Communications service providers have adopted this innovation to optimize your communications and entertainment experience. Independent industry analysts, and industry research publications from the U.S. and Europe have applauded and published this innovation. Industry associations and academia have invited Coscend to present this innovation to their organizations.

The reason is not hard to conceive.

· What did Bill Gates accomplish with his integrated personal productivity applications suite in the office productivity software segment?
· What did Michael Dell accomplish with his efficient supply chain in the computing industry?
· What is Coscend enabling with its pioneering innovation in the communications industry?

The short answer is ‘an evolution’ of their respective industry segments. This is testified about Coscend by Caroline Chappell, a leading authority in the communications services software industry, who previously worked with Ovum and has been an independent analyst for the past 15 years (see http://www.heavyreading.com/document.asp?doc_id=83218).

“Coscend is at the vanguard of a new evolution in telco OSS/BSS systems integration,” applauds Caroline Chappell.

Communications service providers optimize your (subscribers’) communications and entertainment experience using Coscend’s pioneering approach to software development and systems integration. Proverbially, this innovative approach helps reduce our cell phone call from 10 cents per minute to 1.

This approach:

· Drives flexibility and agility in software systems that enable communications and entertainment services, and
· Reduces launch risks through automation of the manual software engineering processes.

Robert Shapiro, General Chair, The Institute of Electrical and Electronics Engineers, Inc., Dallas Section, affirms the benefits of Coscend’s approach stating, “Coscend’s pioneering innovation would be the logical evolution of the communications software industry.”

Dr. Mike Raisinghani, Associate Professor of Global Business, Texas Woman’s University, Denton, Texas, U.S.A., analyzes how Coscend is enabling this evolution of the communications software industry. “The current business scenario may be characterized by a shift from a world of predictable, incremental, and linear change to that of radical and discontinuous change that seems to have global implications. Therefore, it is refreshing to have … [leaders such as Coscend], who are prepared for encountering this new world of business that would increasingly demand non-linear strategies for sustaining organizational competence,” observes Dr. Raisinghani.

This new approach to deliver software projects is embodied as Coscend’s ‘Software Service Factory’. This Factory comprises breakthrough operationally-efficient processes that wrap pre-built software service components with software services. This Factory delivers flexible and agile software systems, i.e., ‘built to change’ software systems.

Coscend’s innovative approach and Factory “reduce time to market for new products by up to 60 percent and the total cost of software engineering by up to 40 percent,” quotes the report from Light Reading Network (see Beyond SDP: Building a Telco Service Factory, Services Software Insider, Volume 3, No. 5, December 2007. Accessible at:

Following facts from Coscend’s first year of formation affirm the above said stakeholders:

· Coscend’s software portfolio has over $35 million in software assets,
· In its fourth month of its formation, Coscend has been the target of an attempted acquisition by a $60 million company,
· Industry analysts interviewed Coscend, and in its fifth month of its formation, analysts have ranked Coscend along side IBM, Motorola, Accenture, Amdocs, Oracle, SAP, Telcordia and Telstra (see a recently-released report from Light Reading Network; Beyond SDP: Building a Telco Service Factory, Services Software Insider, Volume 3, No. 5, December 2007. Accessible at:
· Coscend is led by recognized industry leaders who have drawn upon their experience at Nortel, Perot Systems, EDS, Cap Gemini, AT&T, Verizon, EMC, France Telecom-Equant and Wireless Facilities.
· Coscend has delivered over four keynote addresses (and nearly 15 in total) at industry conferences, the concepts surrounding its innovation have been published in research journals (over 30 in total), and its interviews have been published in trade journals and industry publications.

And Coscend is an employee-funded venture, with no investments made by institutional or financial investors into it.


About Coscend Communications Solutions
Coscend’s solutions optimize subscribers’ communications and entertainment experience. Coscend designs, develops and deploys component-based communications software systems that enable innovative, responsive communications solutions. Coscend’s pioneering approach to software development, and systems integration is embodied as Software Service Factory.
Coscend Communications Solutions
Hemant Sabat
972 248 7970
314 248 7974 (f)