MarketingSherpa and MarketingSherpa to Host Landing Page Optimization Workshop in Santa Monica

Warren, RI, October 22, 2008 --( MarketingSherpa and MarketingExperiments announced today that 40 students were certified as Landing Page Optimization Experts at their Landing Page Optimization Workshop held this past September. The Workshop, held in Ponte Vedra Beach, FL, featured live optimizations and personal advice from optimization experts at MarketingExperiments and MarketingSherpa.

Graduates of the Workshop are already maximizing the effectiveness of their new landing pages — and seeing their revenues increase. Matt Celano, attended the June Landing Page Optimization Training Workshop in Ponte Vedra Beach. He used the MarketingExperiments Conversion Sequence to optimize a PPC campaign for his client and saw a 300% increase in conversions while his costs per conversion went down 69%. View his before and after landing pages at

Attendees of the Landing Page Optimization Workshop get the opportunity to learn what they need to change on the key landing pages from their ecommerce, subscription or lead-gen paths by industry experts.

“The course was extremely informative, helpful, and useful. I really feel well-equipped and excited to go and improve conversion rates on all the landing pages I work on,” said Anjie Moin, Bluegreen Corporation, Online Services Manager. “The team who created the materials and presented were so knowledgeable that I felt I was really learning from the best minds in the industry! The content was extremely relevant and to the point, and you got real practical experience to help make the learnings really actionable.”

MarketingSherpa and MarketingExperiments are gearing up for the next 2008 Landing Page Optimization Workshop to be held in Santa Monica on November 17 and 18. At the two-day Workshop, attendees will learn three essentials designed to help them increase their online revenue, including:

· Optimization: Attendees will analyze and improve a key landing page from their ecommerce, subscription, or lead-gen paths and watch experts optimize landing pages of other attendees.

· Learning: Attendees will learn a systematic methodology for optimizing all of their landing pages, review 13 case studies, such as how THE NEW YORK TIMES increased sales conversions by 1,052%, and observe 29 charts and graphs—all to discover the five essential elements of optimization.

· Achievement: Attendees will achieve professional certification in Landing Page Optimization from

As a bonus, attendees will have their landing page personally reviewed by optimization experts from MarketingExperiments (normal cost $4,250 — fee waived for workshop attendees). Within a few weeks of the workshop, attendees will receive a video critique with commentary, screenshots, and recommendations. People interested in enrolling in the 2008 Landing Page Optimization Workshop can visit

The fee to attend the 2008 Landing Page Optimization Workshop is $1,995 for one person. Registration is limited to 100 companies. To reserve your seat, visit:

About MarketingSherpa
MarketingSherpa ( is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.

About MarketingExperiments
MarketingExperiments ( is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as THE NEW YORK TIMES, Reuters Group, and CAR & DRIVER. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MARKETINGEXPERIMENTS JOURNAL and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa ( and InTouch (, is part of the MECLABS Group.

Tabbatha Marcus