New Kettlenetics Program from elements Board Member Michelle Khai Generates Huge Media Response

Miami Beach, FL, October 24, 2008 --( elements Fitness Advisory Board Member and Kettlebell Master Michelle Khai has launched her new workout DVD, Kettlenetics, with wide media exposure and an overwhelming response from the public. Recently featured in SELF Magazine, The Washington Post, and the Associated Press, Michelle has also been tapped for her talents by Reebok for their new PR campaign. Kettlenetics is set to appear on QVC in January 2009.

Kettlenetics promotes an innovative kettlebell dance program that fuses the cardiovascular and fat-burning benefits of kettlebell training with Michelle’s extensive experience in dance-oriented strength training. Kettlebell training is one of the most popular workout trends to sweep the fitness industry and is featured in several leading health club brands such as elements for women, SportsClub LA, and Equinox.

"Kettlebells are such an excellent way to get into shape. I really encourage women who are looking to target specific problem areas to try this personal training workout," said elements Brand Director, Chris Palumbo.

In addition to being a long-standing member of elements for women’s All-Star Fitness Advisory Board, Michelle is also Chief Science Officer and Master Instructor of Kettlebell Concepts, a leading fitness education company that has trained over 2500 kettlebell professionals. A professional dancer trained at the world-renowned Alvin Ailey American Dance Center in NYC, Michelle specializes in performance enhancement and injury prevention for dancers. Michelle has coached ballet principals from the New York City Ballet and the Miami City Ballet, and acts as the Miami City Ballet’s strength and conditioning coach.

She continues to work with an A-list of clientele on South Beach, including top-level athletes, Olympians, actress Liv Tyler, American Idol Reuben Stoddard, Victoria's Secret supermodel Karolina Kurkova, and Cirque du Soleil.

Michelle has lectured at fitness conferences nationally and internationally and shared her exercise expertise with Vogue, Teen Vogue, SELF, Fitness Magazine, Dance Magazine, Associated Press, Washington Post, Wall Street Journal, Newsweek, Ocean Drive, Miami Herald, CBS, ABC, NBC, FOX, WB 11, Lifetime TV, Oxygen TV and many more.

For more information about Michelle Khai or the elements All-Star Fitness Advisory Board, please contact the elements Corporate Center at 866-893-9603 or, and visit, and

About elements™

elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness and weight loss services throughout a network of wholly-owned, as well as franchised health clubs, as well as related diet and wellness services. elements™ has appeared in Forbes Magazine online, and has attracted international attention with its technologically advanced Smart Workouts, dynamic Group Workout series and the launch of its new online diet program, BalanceD™. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai and London.

Chris Palumbo