St. Louis, MO, October 26, 2008 --(PR.com
)-- The Landrum Company recently partnered with SteadyRain to develop a new look and feel for their online corporate identity. In doing so, they created a clean, crisp corporate site (www.thelandrumcompany.com) that serves as an access hub for their three bank charter sites: Landmark Bank ( www.landmarkbank.com ), First National Bank ( www.fnb-fnb.com), and First National Bank & Trust Company ( www.fnb-columbia.com ).
The Landrum Company was seeking an agency that could improve their online presence, helping them to separate themselves from most banks, which tend to have cluttered websites that are difficult for visitors to use. The Landrum Company certainly wanted their sites to be highly functional, particularly in the sense that they needed a Content Management System that would allow them to update the site easily and in-house, but also wanted their sites to be aesthetically appealing and user friendly.
When choosing an agency to help them achieve all of this, SteadyRain proved to be everything they were looking for.
"Selecting SteadyRain as our partner for this web development project was easy.” said Eunice Perry Harris, Vice President and Product Development Manager for The Landrum Company, “They are a local Missouri company, have a good pre-project analysis process, and work with a platform that is an open-source solution, making our expansion of the websites easier after the initial deployment, which was a key component for us."
Each of the new bank charter websites is easy to navigate, offering "tabbed" browsing on the home page. The tabs organize complex areas of information so that the user does not have to dig through many levels of navigation to find the content they seek. Dynamic sub-navigation that relates to each specific tab is also used to simplify a visitors’ movement through the website. These are just a few examples of how The Landrum Company wanted the design of these sites to be configured, uncluttered and intuitive for all users, and it seems to be working already.
"Since I do all my banking remotely, I really appreciate a website that makes it easy for me to access my information clearly and quickly" remarked a current banking customer, “The new website is user-friendly, with a clean modern look that makes it easy to navigate while ensuring my privacy and information are secure."
Behind the scenes, The Landrum Company is thrilled to now be working with the DotNetNuke (DNN) Content Management System, which SteadyRain implemented for each website. DNN allows its users, with a very minimal amount of training, to update a website with new content easily and as often as necessary, all without any knowledge of mark-up or programming languages. This aspect was essential to The Landrum Company, who needed a cost-effective way to keep their websites current.
"Our new websites are a breath of fresh air.“ said Harris, “Easy to navigate, clean in design, and a professional representation of our three community banks-not to mention, easy for our internal web team to maintain and keep up-to-date."
SteadyRain and The Landrum Company will continue to work together to add new innovations to the company’s websites optimizing both the ease-of-use of the sites as a tool for Landrum’s customers as well as improving the feature-rich management tools that make the site a critical part of Landrum’s future-thinking marketing strategy.
SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to develop unique and profitable Internet strategies through website development, integrated marketing, e-commerce, database integration, online application development and web hosting services. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue and decrease costs since 1999, having worked with clients such as Allsup, Ameren UE , Chamberlain College of Nursing, and the City of Fairview Heights just to name a few. For more information about SteadyRain, please visit www.steadyrain.com.