CNI College Partners with WebMetro to Deploy New Website and Conversion-Driven Video Content

Leading Internet marketing agency WebMetro redesigns and develops CNI College's new website with interactive video content.

San Dimas, CA, November 08, 2008 --( In an effort to support and educate the potential students who flock to CNI's website on a daily basis, CNI has redeployed their main website. With extensive use of video, an updated website design and new content, the new site is designed to help prospective students consider their options and learn more about the programs CNI offers.

CNI has long tapped the power of the Internet to market their school and it is the primary way new students initially discover their programs. Jim Buffington, President of CNI College had this to say, "The young folks who come to our school are hungry for better opportunities and an education that will provide them a path to a new career and a new life. Of course, they're all online, so the move to the Internet was an easy decision to make many years ago. This newest version of the site, with video content shot at our campuses, of actual students in our classrooms and labs, provides a window into the quality of education and the opportunity CNI provides."

CNI partnered with WebMetro, a leading Internet marketing company based in San Dimas, CA. WebMetro has been CNI's online marketing partner for over 8 years, helping them establish their rankings in the search engines and market themselves online. WebMetro's interactive marketing team is a new addition to WebMetro's service offerings helping clients conceive, design and produce compelling video and interactive content to leverage online. "Our goal is to produce the assets that our clients need to convert visitors, gain exposure, increase awareness and build their brand. CNI's new video content will help them convey their message through dynamic rather than flat media - and that difference can be extremely powerful!", stated Marc J. Wymar, WebMetro's Director of Interactive Media.

CNI has other plans in the works to use video to help them speak directly to their potential students. One such program in development now is a series of videos targeted to veterans returning home from serving their country. According to Jim Buffington, "There are fantastic new government programs in place to help vets learn a trade and gain quality employment. We have many such vets currently enrolled in our programs and we want to share their story and let others know that we are here to help them take advantage of these programs and gain the empowerment they need and deserve!"

About CNI
CNI, based in Orange County with campuses in Costa Mesa and Orange, is a leading provider of career education. CNI is accredited by the Accrediting Bureau of Health Education Schools (ABHES) and approved by the National Strength and Conditioning Association (NSCA), the American Massage Therapy Association (AMTA), and the Commission on Accreditation of Allied Health Education Programs (CAAHEP). CNI offers 6 distinct career programs; Vocational Nursing, Surgical Technology, Pharmacy Technician, Massage Therapy, Personal Fitness and Medical Billing and Coding. Each of these programs is designed to equip students with the knowledge and training necessary to achieve their desired certificate or license and become gainfully employed in their chosen field. CNI provides resources like skills coaching, mentoring, and career counseling to help students fulfill their dreams. To find out more about CNI's vocational programs, contact CNI's Costa Mesa campus at (714) 437-9697, (800) 455-4700, or

About WebMetro
WebMetro delivers high-performance Internet marketing services using a multi-disciplinary approach to achieve maximum results. Since 1995, WebMetro has helped online marketers continually maximize ROI and profitably gain market share using integrated Internet marketing strategies. Clients range from aggressive entrepreneurs to Fortune 50 companies. Internet marketing services include pay per click advertising, search engine optimization, Internet consulting, shopping portal marketing, eCommerce development, affiliate marketing, website design and development, online video marketing, web analytics, and content management. WebMetro also publishes a blog titled Digital Marketing Factor at with Internet marketing insight, advice, and musings. For more information on how WebMetro helps online advertisers Unleash the Power of Digital Marketing, call (866) 922-4632 or visit

Lydia Chen Shah

Lydia Chen Shah