New Cyberian to Offer Lenticular Printing for Disc Packaging
Lenticular printing is a way to present special visual effects such as 3D, morph, flip, zoom, and animation on flat surface. Traditionally only by Hollywood productions could afford to use lenticular printing on their DVD packaging. New Cyberian has devised more affordable approaches and easy to work with workflow for low-budget and low-volume small productions.
Lenticular printing is nothing new and has been around for over a century. It can be found on rulers, key chains, or other small premium packaging. Lenticular printing usage was not popular because the manufacturing cost was too high. But not anymore. New Cyberian has come up with good approaches to make lenticular printing more affordable and made the workflow much easier. Now not only the big Hollywood productions can afford it, low-budget indie musicians or indie filmmakers can use lenticular printing to enhance their products too.
Lenticular printing is famous for its 3D effect. With proper design, objects on an artwork can have depth or distance among them. This is accomplished by the theory that human left and right eyes are seeing a slightly different image to percept depth in the real world. Besides flip and 3D other effects such as morph, zoom, and animation can be done by applying the same theory.