Coscend is Pioneering a New Evolution by Delivering the Industry’s First ‘Built-to-Change’ Software Solutions

Dallas, TX, November 15, 2008 --(PR.com)-- Communications and entertainment service providers, and software platform vendors (COTS OSS and BSS vendors, and mobile applications platform vendors) are adopting Coscend’s ever-expanding portfolio of innovative, responsive software solutions that enable real-time compelling convergent services in a three-channel environment. Coscend’s solutions enable built to change software systems that flexibly and rapidly deliver services, and that save total cost of ownership of these services. This has incubated disruptive economics in the industry thereby helping optimize your (their subscribers’) communications and entertainment experience.

Subscribers are expecting a variety of personalized convergent communications services that run on a combination of traditional and next-generation networks and devices. This continuous growth of subscribers’ requirements has created a formidable challenge: the growing business requirements have outpaced the growth of their enabling software systems that tend to be only periodically invested.

Traditionally, telecoms IT systems were built to last, and were implemented tactically as required. This strategy consistently countered an attempt to plan an overall architecture, and the fact that eventually systems would need to be retired or replaced. Consequently, the resultant systems have grown into monolithic, discrete, incompatible and proprietary systems thereby impeding dynamic business growth. Communications service providers and software platform vendors are consolidating, upgrading and integrating these numerous software systems.

“As the traditional paradigms of concepts such as organizations, industry, and product or service definitions become increasingly blurred, one would see new models of business that defy traditional boundaries of organization structure, industry structure and product or service definitions,” observes Dr. Mike Raisinghani, Associate Professor of Global Business, Texas Woman’s University, U.S.A.

Several factors are driving the evolution of new business models. First, consolidation and convergence has created new challenges that the current players cannot surmount. These challenges require new solutions and technology-agnostic solution providers. Second, software application development engineers with telecom expertise are hard to find in the industry. Third, high transaction costs are rampant due to lack of knowledge capture from completed projects in these segments.

Only new business models that are ‘elastic’ such as that of Coscend are helping navigate these challenges. Elasticity refers to inherent scalability in all dimensions, be it economically, technologically or socially. Coscend has pioneered a new approach to software systems development and integration.

“Coscend Communications is ... pioneering a new approach to ... software applications development and systems integration,” advises a recently-released report from Light Reading Network (see Beyond SDP: Building a Telco Service Factory, Services Software Insider, Volume 3, No. 5, December 2007. Accessible at: http://www.lightreading.com/servsoftware/details.asp?sku_id=2018&skuitem_itemid=1065&&promo_code=&aff_code=&next_url=%2Fservsoftware%2Fdefault.asp%3F).

“The evolution brings software engineers and the telecom industry together, as the current trends are for more software driven technologies and capabilities such as Software Defined Radio, Smart Antennas and Soft switches. The business model presented during the keynote [by Coscend] uses a modular approach which is unique to telecommunications and telecommunications software applications,” affirms Robert Shapiro, General Chair, The Institute of Electrical and Electronics Engineers, Inc.

This approach seamlessly combines scale economies derived from multiple disruptive technologies (‘technological innovation’) and operational efficiency derived from breakthrough processes (‘process innovation’) to deliver business innovation. By combining the two dimensions of innovation to rapidly and flexibly deploying convergent services in a three-channel environment, Coscend incubates disruptive economics in the industry and thereby optimizes your communications and entertainment experience.

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