Milestone Launches Graviti - Hotel Industry’s First Integrated Social Media Optimization Plan

Santa Clara, CA, November 20, 2008 --( Milestone Internet Marketing announced today the launch of its cutting edge Social Media Optimization Product – GravitiTM, targeted at the hospitality and travel segments. Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue.

There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. Milestone has been experimenting with several different strategies around social media and its relevance to the lodging industry. The outcome of this research is GravitiTM, Milestone’s cutting-edge Social Media Optimization Product. GravitiTM packages include combinations of the following products:

1) User Generated Content will be a critical element of Web 2.0 strategies. Consumer decisions are increasingly influenced by user generated comments and reviews online. This will be the single largest influencer for consumers looking to make hotel room purchase decisions.

2) Blog (also known as a weblog) is essentially a software or online service that allows businesses to quickly post thoughts, interact with people, and promote the business or concept online. Blogs are similar to interactive online journals that update the website with fresh and new content that elevates the value and ranking with the search engines. Some of the key benefits of having a blog include higher ranking, networking in the community, gaining trust, and establishing credibility.

3) Online videos are one of the fastest growing forms of media on the internet and Milestone has discussed the effectiveness of online videos in several of their previous articles. Search optimized video can be found by users typing things relevant to the market on the search engines.

4) Personal Social Networks: Hotels will benefit from utilizing different personal social media networks such as Facebook and MySpace to network with consumers who are interested in the unique things offered by the property. Businesses can post photos and videos on these sites. This will allow hotels to increase their awareness with consumers interested in similar activities as those offered by the hotel.

5) Photo Sharing: There are several photo-sharing websites, such as flickr, where hotels should create their profiles and share photos of the hotel and things to do in their market. Milestone has seen tremendous results from sharing these photos. Tagging of the photos under the right categories also assists with search engine optimization, resulting in not only clicks from the photo-sharing websites but also from increased rankings in search engines.

6) Social Bookmarking is another creative strategy for hotels to enhance their website presence and search engine optimization. Different articles, videos, and the hotels website can be bookmarked using tags on different social bookmarking channels such as Dig, Delicious, etc.

7) Articles and Online PR: Hotels can use online articles and online channels to enhance their web presence and increase their search engine optimization. Using online news channels such as Business Wire and PR web to release articles and news information enhances the search engine optimization and web presence for the hotel.

For more information about these products and company, visit Milestone’s website or call (888) 350-8396 or email:

About Milestone
Milestone Internet Marketing, Inc. is a leading provider of Internet marketing solutions for the lodging industry. Milestone’s portfolio of services included Website Design, Search Engine Optimization, Pay-per-Click marketing, Email marketing, and several Social Media Optimization initiatives like Online Videos, Blogs, RSS, etc. Milestone currently works with over 700 hotels and drives over $85M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies in the US. Milestone is also well known as a lodging industry educator for its Hotels to HTMLsTM internet marketing workshops and book. For more information about Milestone, products, and services, go to or call (888) 350-8396.

Milestone Internet Marketing, Inc.
Teresa Soriano
408-492-9055 x 6871