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DecipherTech, Inc.

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Enhanced CRM BI/Analytics Offered by DecipherTech Using a SaaS/On-Demand Model

Smyrna, GA, November 21, 2008 --( DecipherTech, Inc., an expert in helping mid-sized businesses improve their Sales Pipeline-to-Profitability cycle, has launched Decipher for, an on-demand analytics solution that enhances the reporting provided by In addition to using data, Decipher for (DfS) can also pull data from a customer’s other systems (CRM, ERP, and legacy apps) and non-structured data sources (spreadsheets, text files, etc.) into a single dashboard. DfS is an easy to use, low cost, and high value Software as a Service (SaaS) solution. The client can be up and running in a matter of days, and leave the implementation and maintenance to DecipherTech.

The Sales Pipeline-to-Profitability (P2P) Cycle is the heart of every company’s sales process. DfS enables better management of the P2P cycle, by integrating sales activity tracking with product or service delivery and post-sales analysis. This perspective creates a complete picture of what it takes to acquire and retain the best customers, and make a business more profitable.

Getting the most value out of – While (SFDC) is an award winning solution that provides great functionality, users need additional ways of analyzing data from SFDC and their other systems, in order to optimize their company’s P2P Cycle. To achieve this, DfS adds the following functionality to SFDC:

Pipeline Analysis shows historical trending for improved budgeting and forecasting. It also allows real-time assessments to be made, so that opportunities can be prioritized or corrective action can be taken to fix those that are stuck or off-track.

Order & Service Fulfillment creates visibility into order status and improves service to individual customers. It gives management the information needed for making strategic decisions that reduce customer churn. Knowing the status of previous orders, a sales rep is in a better position to choose the timing and approach for up/cross selling more appropriately.

Post-sales Analysis provides the win rate and cost information to help enhance company profits. Profitability views by region, channel, customer, product and sales rep provide insight for making advertising, pricing and other product life cycle decisions.

"Decipher is very flexible. Users can select their choice of metrics, graphical presentation and time frames," said Steve Williams, CTO of Virtual Management Technologies.

"Regardless of where your SFA/CRM solution stands today, we are your best option for creating the business impact you need from the data that you have. Our solution costs far less but offers equivalent functionality, when compared to our nearest competitors. We can have you up and running in a few days, for a low risk commitment, and have the flexibility and expertise to meet your growing and changing business needs," indicated Amit Kesarwani, President of DecipherTech.

About DecipherTech

DecipherTech helps mid-sized businesses improve their Pipeline-to-Profitability (P2P) Cycle with business intelligence solutions that are easy to use, offer immediate value and require minimal investment. Using our on-demand services, customers are able to make better use of their existing systems and data resources.

DecipherTech, Inc.


Contact Information
DecipherTech, Inc.
Amit Kesarwani
Jim Eppelin

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