mUrgent Launches New Online Software to Increase Catering and Events

Santa Ana, CA, November 22, 2008 --( Today mUrgent released a new online event planning and lead generation software to the restaurant and hospitality industries.

mEvents is a web hosted application built to compliment each business’s existing website and allows restaurant owners to display their individual room settings and configurations, catering menus, and banquet options while collecting party and event leads in real time.

Customers, private event coordinators and website visitors will have the ability to build their own event by choosing their desired room, seating configuration, date, time, number of guests, and dining menu. With the addition of e-commerce at the restaurant owners request the customers will be able to submit a down payment online as well.

"As a former restaurant owner I would have loved for our guests to have the ability to create their own event package online. Now, I have the pleasure of showing them how to easily turn website visitors into event leads,” stated Andrew Gillies, now with mUrgent.

With the economy where it is today businesses are looking to more affordable ways to keep sales afloat as well as drawing in more of the high paying, big ticket banquets and parties. Right now, mUrgent is the only marketing service provider offering this type of online application.

“Giving customers the ability to book events at any time, 24 hours a day; I could see at least a 25% increase in sales. Now that is a smart solution,” says Michael Goss, Director of Sales & Marketing, America’s Incredible Pizza Company.

About mUrgent
Headquartered in Santa Ana, California, mUrgent Corporation ( is a think fast, act fast local marketing service provider for businesses that are serious about increasing loyalty and repeat sales. With decades of combined online and traditional marketing experience mUrgent is at the forefront of the restaurant marketing industry while contributing up-to-the-minute product innovations in the realm of full-service email marketing, direct mail programs, online ordering and website services.

Lynne Hakes