PcPools Notes Positive Online Shopping Trend

Online and Catalog Sales will capture 36% of Holiday Buying.

St. Paul, MN, November 27, 2008 --(PR.com)-- PcPools, one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners notes continued trend towards online sales for the 2008 Holiday shopping season.

Marketing Director Ted Robinson had this to say, “Given the state of the economy consumers are looking and searching for any kind of bargain on Holiday gifts or pool supplies. Rather than drive from store to store price shopping, consumers are using the internet to research, price shop and purchase many of their Holiday gifts.” A recent online consumer study estimates that 36 percent of holiday shopping will be bought online or from a catalog. That same consumer study also reported that traditional brick and mortar retailers could see a drop in traffic of up to 9.9%. “Fortunately, we are not seeing any decline in traffic or sales volume at PcPools,” Robinson continued. “Our warehouse direct pricing and the more “need based” product line are growing our sales nicely. Also, we understand that online consumers prefer free shipping. In this economic climate in particular, free shipping on all our pool supplies, including pool equipment and above ground pools is really appreciated and valued by our customers.”

About PcPools

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

Note to Editors: If you are interested in viewing addition information about PcPools please visit the following websites:


For additional information contact:

Theodore Robinson
Marketing Director

Ted Robinson