FLOW WALL™ Launches Newly Redesigned Website

New Website Provides Planning Guide Information, Installation Tips, and a Seamless Shopping Cart to Help Customers Get Organized Faster and Easier

Salt lake City, UT, November 27, 2008 --(PR.com)-- FLOW WALL™, the leader in modular wall storage and organization for home and workspace has recently launched their new website and e-commerce platform. Unlike other storage product companies that focus solely on selling product, the new FLOW WALL™ web site (www.flowwall.com) provides consumers and resellers with the tools they need to effectively plan and configure their project and purchase FLOW WALL™.

FLOW WALL™ has re-launched their website with an improved user interface, more intuitive navigation, and new tools such as a downloadable PDF Planning Guide to assist site visitors in becoming better informed about their options. The site also features a brand new live interactive shopping cart, dynamic order form for dealers and streamlined checkout process.

“FLOW WALL™ is not only a superior organization product in regards to quality construction, availability of accessories and fit and finish, but as a company we are actively utilizing the Internet to educate customers, aggregate dealers and drive sales.” said Lenny Vainberg, co-founder of FLOW WALL™ Systems. “We have a functional, unique and highly customizable product offering, so we want to offer a functional web site to that allows customers to learn about our products, create a project plan using our online planning tools and complete their purchase. That type of customer service goes way beyond just offering low prices and discounts. In this tough economic climate, we still see the web as a channel for significant and continued growth and we see these online services as a way to differentiate us from the competition.”

FLOW WALL™ has also improved the new website by adding preconfigured sets in order to simplify new customers understanding and ability to get started with the overall system. The site also plans to feature expert home improvement advice through blogs, RSS feeds, and video instruction along with a customer generated installation and product configuration tips section.

For more information regarding the FLOW WALL™ Storage Solution, Please visit www.flowwall.com or contact 1-877-FLOWWALL.


The FLOW WALL™ Storage Solution is an intelligently designed storage system for the garage, home office, laundry and utility room, or general home improvement. Customers can combine FLOW WALL™ Storage Accessories such as hooks, cabinets, shelves, and other components with FLOW WALL™ Panels to create personalized, functional and organized space.

Rikki Torres