Factorybrand Launches Website and Online Store

Factorybrand, a fashion accessories brand that designs leather belts and buckles, recently launched its website and online retail store with a grand opening discount of 15% and free shipping.

Los Angeles, CA, November 29, 2008 --(PR.com)-- Factorybrand, a fashion accessories brand that designs and wholesales leather belts and buckles, recently launched its website and online retail store. A grand opening discount of 15% is offered on all products along with free shipping.

On Monday, November 17, factorybrand.com opened its doors to potential retail customers. While Factorybrand products are already carried at a number of high-end fashion boutiques across the country, most are concentrated in urban, indie locations.

Ahmed Darwish, a partner at Factorybrand, spoke about reaching potential customers who are outside the reach of retailers who carry Factorybrand products.

“There’s plenty of fashion-forward stylish individuals in more suburban or rural areas with access to the internet, but no local boutique shop where they can purchase edgy fashion accessories such as ours,” he said.

Those fashion accessories include a variety of studded belts along with a new style of “breakthrough” studs. These belts feature studs peaking through slashed leather, making for a unique subtle studded belt. Other basic belts feature a vintage worn-in look to go with the edgy artwork on their buckles.

Local artists in Los Angeles are commissioned by Factorybrand to come up with original artwork to put on buckles which are made of maple wood, epoxy or pewter. While the buckles are sold individually without a belt strap, all of Factorybrand’s belts come with an interchangeable basic buckle for customers to mix and match.

Hoping to reach those underserved customers and establish more of brand identity and connect with current customers, the website features a mailing lists viewers can join along with a link to add Factorybrand as a friend on MySpace or Facebook.

To celebrate their launch, Factorybrand is offering a 15% discount on all orders through the holiday season at http://www.factorybrand.com/holidaylaunch.

Ahmed Darwish