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PcPools Notes Online Ad Spending Increase

PcPools announces 2008 Quarterly Online ad revenue up 11%.

St. Paul, MN, December 04, 2008 --( PcPools one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners notes continued trend towards increasing online ad revenue for the third quarter of 2008.

Despite the downturn in the overall U.S. economy, the U.S. Internet advertising revenue rose in the third quarter according to a study released by the Internet Advertising Bureau and PricewaterhouseCoopers. The PWC report states that online advertising revenue was up 11% from the same period last year totaling almost $5.9 billion. PcPOOLS Marketing Director Ted Robinson had this to say, “Given the state of the economy direct marketing companies, like pcPOOLS, continue to spend ad dollars online to attract new consumers. In addition, traditional brick and mortar retailers who are struggling to increase sales look to the web as a way to drive traffic into their store locations. Probably not a great strategy” quipped, Robinson. Online consumers are very sophisticated and are increasingly looking for the convenience of at home delivery with free shipping. Rather than drive from store to store price shopping, consumers are using the internet to research, price shop and purchase many of purchases. We will continue to increase our online advertising in 2009.” “Fortunately, we are not seeing any decline in traffic or sales volume at PcPools,” Robinson continued. “Our warehouse direct pricing and the more “need based” product line are growing our sales nicely. Also, we have always understood that online consumers prefer free shipping. In this economic climate in particular, free shipping on all our pool supplies, including pool equipment and above ground pools is really appreciated and valued by our customers.”

About PcPools

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

Note to Editors: If you are interested in viewing addition information about PcPools please visit the following websites:

For additional information contact:

Theodore Robinson
Marketing Director

Contact Information
Ted Robinson

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