AORN Works Selects 90octane for Strategic Pay-Per-Click Advertising Program

The nursing association subsidiary aims to boost the online visibility of its newly launched, redesigned website and refreshed branding.

Denver, CO, December 04, 2008 --( AORN Works, a subsidiary of the Association of periOperative Registered Nurses (AORN), the nation's largest perioperative nursing association, has hired conversion-driven marketing agency 90octane to manage its pay-per-click (PPC) advertising program.

90octane has launched the campaign in support of AORN Works' newly launched, redesigned website and branding. The agency will measure the quality of the website traffic and report on gains in online visibility. The PPC program will be optimized so that as many qualified visitors as possible convert at the site, meaning they contact AORN Works to pursue the recruiting, consulting and research opportunities offered.

Vicki Faas, General Manager of AORN Works, noted, "As part of the rebranding process, it is essential that we achieve online visibility for our new website and our expanded product and service lines."

About AORN Works
Headquartered in Denver, Colo., AORN Works is a subsidiary of the Association of periOperative Registered Nurses (AORN), the nation's largest perioperative nursing association. AORN Works' primary services include Onsite Consultation, Interim Management and Permanent Placement. Tapping the wide scope of its founding organization, AORN Works draws from the experience of senior perioperative nurse leaders and physicians to highlight recruiting trends and news throughout the industry. For product information, AORN Works expert bios and more details please visit

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. Visit for more information.

Rosemary Riley