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IAdea Corporation

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IAdea XMP-300 Digital Signage Player to Support SMIL Open Standard

Irvine, CA, December 04, 2008 --( IAdea, a leader in digital signage media player technology, is introducing its new XMP-300 media player targeting professional digital signage integrators. The XMP-300 follows the W3C SMIL Audio Video Standard for professional system integration projects.

XMP-300 provides high-performance video capabilities in a super-low power consumption hardware design. It is capable of decoding full-HD (1080p) media files in MPEG-1, MPEG-2, H.264, and VC-1 (WMV9) formats, and supports HDMI output. The power consumption of the XMP-300 is under 20 watts with the solid-state version XMP-305 running at 10 watts only.

SMIL is the main scripting language controlling the XMP-300 player. It is based on the XML markup language and established by W3C as a multimedia standard. Supporters of SMIL beside IAdea includes Adobe, Apple, Microsoft, and Real Networks.

XMP-300 is available now in sample quantity. Please contact for inquiries or visit


About IAdea

IAdea is founded in year 2000 and a leader in the digital signage media player market. Products made by IAdea are shipping under the digiSignage and Adfotain brands. IAdea closely works with Scala to provide Open Digital Signage compatibility with its InfoChannel 5 Content Manager digital signage product line.

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IAdea Corporation
Melody Tsai

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