DBE Implements 4-Step Process to Social Media Management

With all the confusion around what can and cannot, should and should not be done within the emerging social media marketing space, Kingston based Digital Brand Expressions, a search marketing services and consultancy firm, saw the need for a strategic approach to social media that can be used across industries. DBE recently rolled out its unique 4-step process to its clients.

Kingston, NJ, December 04, 2008 --(PR.com)-- Digital Brand Expressions (DBE) announced today that it has created a 4-step process for social media marketing management that enables brands to explore this evolving marketing channel. The process ensures companies are taking a purposeful and strategic approach to implement and measure brand-aligned programs on digital outposts including Facebook, LinkedIn, and Twitter, among others.

“With all the buzz around social media this past year, we’ve seen so many companies dive in head first. Many end up alienating the very stakeholders they’re trying to win over--often by treating social media as a new advertising tool, which is one of the worst things a marketer can do,” says Veronica “Niki” Fielding, president of DBE.

DBE developed its 4-step approach to ensure that brands are taking advantage of the new marketing opportunities that social media affords while building off what’s been learned by the early adopters – those who have run successful social media campaigns as well as those who have not experienced good results.

“It’s imperative to have a good, solid strategy in place before entering the social media sphere,” says Marc Engelsman, VP of client services. “With our tiered approach, each step in the process builds off of the previous efforts, and yet each phase is self-contained, giving brands the option to put things on hold or move forward. We make it easy for our clients to see where their brand fits in to the social media landscape, and how results can be measured each step of the way.”

DBE added social media management to its services and consulting line in early 2008, continually refining its processes as the environment has evolved. The firm has worked with both business to business and business to consumer brands, including several in the pharmaceutical and healthcare industries, to implement social media strategies using its unique four-step approach.

Digital Brand Expressions is a high-end search marketing consultancy and services firm that delivers business-changing solutions to Fortune 1000 and emerging growth clients that rely on their websites to reach key stakeholders and drive new business. For more information on DBE, see www.digitalbrandexpressions.com

Digital Brand Expressions
Michelle Brusyo