New York City Designer Nominated for Prestigious Industry Award

Designer among eight nominees selected by national fashion buyers at Fashion Center Dallas.

New York, NY, December 08, 2008 --( New York City women’s clothing designer debra deRoo, was recently nominated as a finalist for the prestigious silver “Femme” trophy by fashion buyers at the Fashion Center Dallas. The nomination was in the category of excellence in design innovation and quality workmanship in Modern Wear.

The Dallas Fashion Awards (DFA) program is a "retailer-chosen" awards program in the apparel industry. The Awards honor designers and manufacturers for excellence in design innovation, quality workmanship and retail performance for eight categories of apparel and a special Award for Fashion Excellence. Now in its 33rd year, the DFA program has gained national recognition by giving retailers the opportunity to identify designers and companies that have helped them succeed.

A national nominating committee comprised of fashion editors, key retailers, trend experts and representatives from industry associations select the finalists in eight categories. Special category selections such as the Fashion Excellence Award are made by Dallas Market Center.

This year’s winners were: Accessories, Sondra Roberts; After 5, Marc Bouwer GLAMIT!; Children’s Wear, Florence Eiseman; Casual Contemporary, Taka; Bridge/Designer, Zelda; Contemporary, Kensie; Jewelry, Devon Leigh and in ModernWear, Lynn Ritchie.

deRoo, an early pioneer of bridge casual styles, designs women’s clothing made with luxe natural fibers and quality construction that are life-style friendly and travel well.

Currently located at 263 West 38th Street, debra deRoo has been designing women’s dressed up casual clothing for 18 years. Her collection is found in more than 400 women’s specialty stores across the United States. Individual locations can be found at

ShellMar Consulting
Shelly Marr Harvey