Blouse House, an Online Retailer Offers an Original e-Story for the Holidays

As part of it’s brand building process, Blouse House Inc, a leading Plus Size online retailer is reaching out to its visitors, and giving back with something unique, a short illustrated e-Story from a commissioned local woman talent, cici artist.

Hanson, MA, December 11, 2008 --( Most retailers continue to inundate potential buyers with an avalanche of emails, catalogues and flyers, frequently containing confusing offers and messages. Blouse House, an up and coming on-line retailer of plus-size women’s clothing, is taking a different tact at reaching out to its potential customers by improving services and giving back to the community.

Blouse House has commissioned local New England talent, Cici artist, and her son, Max Asciutto, for the holidays to create an illustrated original short e-story about women overcoming challenges through friendship. The gesture is meant as a gift that might be read by mothers to their children or grandparents to their grandchildren. It is a vignette in the life of two young women growing up as friends.

The concept of offering e-stories is part of an over all strategy to promote women. It will be followed by future e-books on a variety of topics for women, including self-help guides, and is part of a larger Blouse House strategy to differentiate itself in a competitive market.

The e-story is free to download and can be accessed for a limited time at:

According to Richard May Jr, president and owner of Blouse House, “The heart and soul of plus size retailing is about our customers and how we treat them. We see building relationships as key to long-term growth. Trust, loyalty and respect have to be earned through quality products and services delivered to our customers in a timely manner. At Blouse House, we are in this business for the long haul and we want to continue to grow our customer base.”

On the importance of building trust and loyalty with customers and giving back Richard commented, “We listen to our customers every day and appreciate their constructive feedback. We love what we do and we want our customers to enjoy their buying experience from us. For Blouse House, customer satisfaction is everything!”

Blouse House is serving a competitive and growth industry. To differentiate, has increased staff, personalized its order and client services, and continues to offer satisfaction guaranties. The new Blouse House online store is keeping pace with plus-size industry trends and offers a viable alternative for women seeking to locate the right size and style blouses for their personal preference. According to the Internet Retailer Top 500 Guide, online plus-size clothing reached over $136 billion dollars in 2007 from its $4.6 million dollar infancy in 1999.

About Blouse House
Blouse House Inc. ( is a USA based online clothing retailer offering a wide selection of styles and sizes of women’s plus size clothing. Established in 2005, Blouse House is located in Hanson, Massachusetts. Blouse House is considered one of the top online retailers carrying the full line of A Personal Touch clothing. Blouse House offers women’s blouses in sizes 14w through 48w (0x – 8x) and women’s pants in sizes 16w – 32w.

Blouse House Inc.
John Paul
(781) 447-3400
key Contact Richard May Jr.