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Miss Do-Gooder

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Miss Do-Gooder Fights to Turn the Page on Illiteracy with Hot New Tee

Second T-shirt in Philanthropic Fashion Line Raises Money for Leading Literacy Charity First Book.

San Francisco, CA, December 11, 2008 --( Miss Do-Gooder, the San Francisco-based fashion and philanthropy company, has launched a stylish new T-shirt that will raise money for First Book, a leading literacy organization that provides new books to children in need across the United States and Canada. Featuring the second appearance of spunky young superhero Miss Do-Gooder atop a pile of books, the cute new “Miss Do-Gooder Fights Illiteracy” shirts are made from premium American Apparel clothing. Each shirt sold will raise $2.50 for First Book – which equates to one new book for a disadvantaged child. The T-shirts are available at and cost $25.00 plus tax and shipping.

The literacy T-shirt is the second in a series of shirts and other fashion designs that raise funds and awareness for organizations leading the fight against social injustices and inequality. The first T-shirt, “Miss Do-Gooder Fights Animal Cruelty,” raised money for the ASPCA, while future designs will address issues such as intolerance, domestic abuse, unfair trade, AIDS and – in time for Earth Day 2009 – global warming.

“Literacy is essential for self-confidence and economic security,” said Susan Wildes, founder and chief do-gooder at Miss Do-Gooder. “By raising money for as reputable and important a charity as First Book, Miss Do-Gooder is bringing her feisty blend of hip and hope to a fight that we simply can’t afford to ignore.”

Kyle Zimmer, president and co-founder of First Book, said: “We are thrilled to join Miss Do-Gooder on this effort and hope that consumers love this adorable young superhero as much as we do. By purchasing a “Miss Do-Gooder Fights Illiteracy” shirt, individuals can help children everywhere become reading superheroes by providing them with a new book of their very own from First Book.”

About Miss Do-Gooder
Founded in summer 2008, Miss Do-Gooder is a San Francisco-based clothing brand that fuses fashion and philanthropy. Created by Susan Wildes, Miss Do-Gooder T-shirts raise money for charities leading the fight against injustice and inequality, from animal cruelty and literacy to global warming. Further information about Miss Do-Gooder is available at Media requests for interviews and high-resolution product images should be directed to Susan Wildes at 415-796-3526 or

About First Book
First Book provides new books to children in need addressing one of the most important factors affecting literacy – access to books. An innovative leader in social enterprise, First Book has distributed more than 60 million free and low cost books in thousands of communities. First Book now has offices in the U.S. and Canada. For more information about the nonprofit First Book please visit or call 866-393-1222.

Contact Information
Miss Do-Gooder
Susan Wildes

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