New Arrival; Moves Into Maternitywear, the highly successful UK-based online fashion-store, has added maternitywear to its product range for the first time.

West Sussex, United Kingdom, December 15, 2008 --( is pleased to announce that the latest line to be added to the highly popular online store is maternitywear.

Expectant mums shouldn’t have to sacrifice style for maternity but it can be a real struggle to find fashion-forward maternity wear, especially at Christmas time. Luckily the UK’s leading online fashion store,, has launched an on-trend capsule maternity collection, just in time for the Christmas party circuit.

Available on site now, the maternity collection features a selection of fabulous frocks taken from the main asos range which cover all the key trends including lace, the prom, the maxi and the one shoulder dress, plus a carefully edited collection of tops, denim, gorgeous winter coats and loungewear.

Debbi Ball, Head of buying, said: “Our fashion-forward maternity range has all your Christmas party outfit dilemmas sorted in one easy click of a mouse.”

The collection consists of 50 pieces with prices ranging from £8 for a top, £28 for a dress and £70 for a coat.

Launched in 2000, is firmly established as the UK’s leading online fashion store. offers an extensive range of own-brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. is the second most visited on-line clothing store in the UK attracting over one million visitors per week, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
Greater London House
Hampstead Road
0207 836 1284

Susie Young
0207 836 1284