BlueStar Names Robert Urben as CipherLab Business Development Manager

Urben will focus on growing CipherLab sales within BlueStar.

Florence, KY, December 19, 2008 --( BlueStar, the leading global innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, today announces that Robert Urben has been named to the position of BlueStar Business Development Manager for CipherLab, where he will lead new channel business development for the brand through BlueStar.

Urben joins BlueStar after 20+ years experience in project management and business development within the I.T. industry. His client management skills have led him to a proven track record of creative solutions for complex business problems. This, as well as his experience in leading mobile computing implementations, will assist him in his responsibilities as BlueStar's CipherLab Business Development Manager.

“We are very excited about the potential to grow the CipherLab product line within BlueStar,” commented CipherLab Business Development Manager Robert Urben. “The team put in place by CipherLab coupled with the marketing and sales tools that BlueStar brings to the table, will create the collaboration and teamwork necessary to be successful.”

“Robert Urben has the experience and industry knowledge to help lead CipherLab on a path to increase its channel sales. We’re glad to have him on the BlueStar team,” says Mark Fraker, BlueStar VP of Marketing.

Prior to joining the BlueStar team, Urben held the position of Business Development Specialist for WorkflowOne, where he provided systems consulting and project management in barcode/data collection and RFID solutions. In addition, Urben held the positions of Senior Systems Consultant at Peak Technologies and Project Manager at Wavebend Solutions where he provided business process analysis and technical consulting. He graduated from the University of Michigan with a Bachelor’s degree in Computer and Information Sciences.

About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to

Kacey King