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UltraSports, LLC

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Registration Opens for the Second Annual Running of the KEYS100


The KEYS100—Prostate Cancer Benefit Races, 100-mile and 50-mile individual ultramarathons and a six runner, 100-mile team relay race in the Florida Keys opens registration today.

Fort Lauderdale, FL, December 21, 2008 --(PR.com)-- UltraSports LLC, a charity-minded running event production company, announced today that it has opened registration for the Second Annual KEYS100 ultramarathons, to be held May 16-17, 2009. The KEYS100 includes 100-mile and 50-mile individual races and a six-runner 100-mile team relay race in the Florida Keys. The event (www.keys100.com) will again raise funds for the fight against prostate cancer, with donations made to The Richard J. Fox Foundation (www.fox-foundation.org), a 501(c) 3 charitable organization whose focus for 20 years has been the prevention and cure of prostate cancer.

The KEYS100 road race will cover nearly the entire length of the spectacular Florida Keys, a beautiful and memorable running venue for individual ultramarathon runners and relay team members alike. The 100-mile races begin in Key Largo and the 50-mile race begins in Marathon, with all events finishing at Smathers Beach in Key West. The team relay sets itself apart from other relay races due to its length (100 miles) and team size (six runners), and because the teams themselves determine how far, and how frequently, each member will run. This flexible format allows teams to strategically plan for course conditions while catering to the abilities of each teammate. The relay is designed so that anyone who has completed a half marathon can readily complete the course with five running friends.

Individual ultramarathon participants will compete in age group categories. The 100-mile finishers will earn a belt buckle in keeping with ultramarathon tradition. Relay teams will compete with each other for awards based on finishing times in a number of categories. Bragging rights will also extend to special prizes for most original team name, best decorated vehicle and others to maintain an emphasis on broad participation and the crucial fun factor that is such an important part of relay racing. All finishers will receive medals. Special recognition will go to the team that raises most donations.

Fundraising is strongly encouraged, but it is not required. All charitable funds raised will be donated to The Richard J. Fox Foundation for further distribution to recipient charities for educational outreach and free prostate cancer screenings, and for research to find a cure. To promote participation in the fundraising aspect, UltraSports will return registration fees to any team that raises four times their registration fee amount in donations. In addition, UltraSports will donate 10% of gross registration fees to the cause.

“We felt waiving the registration fee for teams who raise impressive amounts for the fight against prostate cancer was the right thing to do,” remarked KEYS100 Race Director, Bob Becker. “We are very proud of our 4-year partnership with The Richard J. Fox Foundation. The Foundation has raised more than $2 million over the years. Prostate cancer affects one in six men in the United States. Anything we can do to curb this staggering number has the potential to positively impact millions of American men and their families.”

“The UltraSports’ events, the KEYS100 and PALM100 are great vehicles for our organization to raise public awareness as well as funding to fulfill our mission,” stated Ann Marie Fox, a Board Member of The Richard J. Fox Foundation. “We are delighted to work with UltraSports LLC on the popular KEYS100 that promotes fitness while raising money for the fight against prostate cancer.”

Registration for the KEYS100 can be completed online at www.keys100.com or by mail by downloading a registration form at www.keys100.com.

About UltraSports , LLC.: A company of runners, for runners, UltraSports LLC is dedicated to creating and directing high quality ultra-marathon length running events in Florida and in other locations throughout the United States. Based in Fort Lauderdale, the Company promotes ultra-running in general and is focused at present on creating 100-mile team relay races and individual ultramarathon events in its home state.

About The Richard J. Fox Foundation: The Richard J. Fox Foundation, established in 1988, is dedicated to increasing awareness of prostate cancer through education and outreach and for finding a cure through the funding of cutting edge research. Since its founding, over $2 million has been raised to establish one of the largest free screening programs in the United States. Foundation funds have also generated NIH grants for the Lombardi Comprehensive Cancer Center at Georgetown University, a Foundation funding priority. New research programs for gene mapping and ground breaking work using MRI's with prostate cancer patients are also underway. Since 2005, funding has also been provided for South Florida charities and medical facilities for local educational outreach and free prostate cancer screenings.

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Contact Information
UltraSports, LLC
Bob Becker
954-439-2800
Contact
www.ultrasportsllc.com

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