Diadora Announces New Canadian Distributor - Logica Sport

Diadora International announces Logica Sport as thier new Canadian distributors for their Soccer, Running, Tennis, Heritage and Delux line.

Kent, WA, December 03, 2008 --(PR.com)-- Diadora is pleased to announce that effective as of December 1, 2008, Logica Sport will be the distributor of Diadora products in Canada. Logica Sport has been the Diadora cycling distributor since June 15, 2008, and now will distribute Diadora soccer, tennis and running (in addition to Diadora cycling) products in Canada.

Located in Montreal, Canada, Logica Sport has been in the sporting goods business market since January 1998. They have a vast dealer network as well as connections and experience in the grass roots and youth sports’ markets. Logica Sport is currently the distributor for Eletto Sport, Biemme Sport, Selev Helmets and Sells Goalkeeper Products.

“Diadora is very pleased and excited to have Logica as our distributor in the Canadian sportswear market. They have an in-depth understanding of the market and are a perfect fit for our global company,” says Enrico Mambelli, CEO of Diadora worldwide. “Diadora will continue to be the “Italian Sports Brand” in Canada.”

The Diadora/Logica agreement is an ideal time barring the 2010 Winter Games in Vancouver, when the world’s top athletes will meet in Canada. Diadora will be involved in this event as sponsor of the Austrian National Ski Team for the technical undergarments. In addition to the agreement with Bosco Sport of Moscow, Diadora will have a strong presence within the Russian Olympic Committee.

“To be the distributor for such a prestigious Italian brand is very exciting and rewarding,” stated Tony Incollingo, President of Logica Sport. “I know our dealers will be excited to hear that Diadora is available through us.”

DIADORA America, Inc. is a leading manufacturer of performance footwear and apparel for soccer, tennis and running. Based in Kent, Washington since 1983, DIADORA America is a wholly owned subsidiary of Diadora S.p.A, an international leader in sports apparel and equipment for more than 60 years.

Logica Sport
Gianpiero Incollingo