Boca Raton, FL, January 08, 2009 --(PR.com
)-- RestoreMax, the first skin care formula designed specifically for the skin on the penis from MensMax.com won "Product Of The Year for 2008" from the Niche Marketing Association. Adrianne Thornton, president of the Niche Marketing Association stated, "Every year, we look for innovative products that identify a special need and target a specific audience. In 2008, RestoreMax targeted the need for men's penis skin care, and they delivered the perfect niche product to the male target market."
Robert Redstone, Director of Marketing at MensMax.com commented, "We are very proud of this award because RestoreMax isolated penis skin care for men, and we knew from our own experience that this filled a need in the market that was not being filled. Our focus in this first year was to reach our target audience of men with educational information to build awareness. Next year, we will concentrate on expansion."
The president of MensMax.com, Michael Dugan, said, "We took a chance developing a product that was in a league all by itself, and it was very gratifying to discover that our growth came from our users. Nearly 70 per cent of the men who tried RestoreMax have continued to reorder it. We feel we identified a need, and that penis skin care is a product category that will begin to grow quickly as awareness increases."
"The Niche Marketing Association isn't just looking for the most successful product of the year. We search for a product that captures a concept and fills a niche that has never been served before. Penis skin care might be considered a taboo subject, but the success of RestoreMax and the repeat purchases of the men who tried it prove that it was a successful discovery.", Thornton explained. "It is a unique product marketed in a totally different way. This is why we chose RestoreMax for Product of the Year."
For additional information on RestoreMax contact, Michael Dugan, or visit: www.mensmax.com . MensMax ( www.mensmax.com ) is a research and development company created to seek, identify, and market products that can help improve life for men. It specializes in health and skin care products that specifically address neglected or ignored aspects of a man's health, fitness, or quality of life. RestoreMax is the first product introduced by MensMax, and it is generating so much demand that the compnay has accelerated its efforts to introduce more revolutionary products for men.