Houston, TX, January 12, 2009 --(PR.com
)-- In an effort to control energy consumption and reduce environmental impact, CATDI, Inc. announces the expansion of its eco-friendly printing options into a full division of green commercial printing services. By pursuing green initiatives, Houston’s premier direct-mail marketing and commercial printing company continues its affordable, high-quality materials while meeting the highest environmental standards, bringing its environmentally-friendly focus into the Gulf Coast marketplace.
CATDI has taken a leadership position in the growing trend toward more environmentally-responsible print production. Under the new program, the company now offers clients several alternatives to chlorine-compound-processed papers and 100 percent petroleum-based inks. CATDI’s environmentally-friendly print production assists clients in choosing vegetable- and soy-based inks and recycled paper grades from paper manufacturers and print providers that have earned the Forest Stewardship Council and Sustainable Forestry Initiative chain-of-custody certifications.
An ardent supporter of environmental initiatives, CATDI Sales Manager Carlos de Santos proactively responded to the nation-wide interest in green printing.
“CATDI enables its clients to make a positive impact on the environment by enlisting the company to perform all their commercial printing needs,” de Santos said. “As a company that practices sound environmental policies, CATDI utilizes technologies, papers and inks that are sustainable while recycling, reusing and reducing nearly everything that’s not. Our green printing initiative helps reduce cost while improving overall product quality.”
Initially de Santos believed he was taking a risk when he calculated that the marginally higher price of soy ink and 100 percent recycled paper would be something that public relations consultants and earth-conscious clients would be willing to pay. However, de Santos quickly learned since so many organizations utilize green printing services as a form of branding, marketing, and public relations, clients were already aware that the higher price point would carry a high return on investment. What de Santos didn’t factor was that CATDI’s clients would actually save money by choosing environmentally-friendly printing services over more traditional printing options.
“The reduction in waste alone saves our clients money because the sustainability allows us to reuse materials,” de Santos said. “We purchase less, thus reducing our overhead costs. By recycling, we send less materials to fill the already-overflowing landfills. We are also able to be more cost-competitive for clients on a budget, giving them the choice of paper with a 10 percent recycled pulp blend all the way to 100 percent recycled content.”
Because the quality of both recycled paper and soy ink now rivals that of new paper and petroleum-based ink, clients can determine the differentiation product benefits, not product image. Green commercial printing reduces the clearing of forests. As the quality of recycled paper rises, the need to cut down existing trees diminishes. Recycling also greatly reduces the amount of paper going into landfills. If a client’s audience neglects to recycle print media, the soy base of the ink and the water coating used to give the print media its glossy look is completely biodegradable and non-toxic. While discarding something that could be recycled constitute waste on some level, it does not damage the ecosystem.
CATDI’s wide array of print collateral for clients, including mission statements, client newsletters, brochures, advertisements, business cards and stationery, folders, sales sheets, and direct mail campaigns can now be ordered through the company’s green commercial printing services division. As a company soundly established in the Houston marketplace as a turnkey, rapid delivery source of custom print media solutions, CATDI’s new environmentally-friendly printing services are poised to take a leadership role in Houston’s print media and advertising community which realizes the exceptional benefits of going green.
For more information on the company’s initiatives, or to place your commercial print order, contact CATDI at (713) 882-4629 or visit the company’s website at www.catdi.com.