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iUniverse Would Like to Announce the Release of Make It Happen by Justin Honaman

Bloomington, IN, January 13, 2009 --( Top 7 Ways to Brand Yourself.

Learn how to live out your personal brand each day.

Americans are influenced by brands every second of the day; everything from chewing gum, to fitness equipment, to airlines. The goal of a brand is to represent the essence of a company, product or service, while at the same time influencing a consumer to make a purchase decision. But, what most people fail to consider is that each of us establishes our own brand each and every day through life experiences, personal interactions and decisions made at home, at work and in the community. According to Justin Honaman, it’s important to understand and manage that brand and to live it out each day.

Honaman’s new book, Make It Happen! Live Out Your Personal Brand, educates readers about how life experiences combined with your own interpersonal traits, collectively emote a personal brand. This brand consists of knowledge, experiences, personality, friends, family, accomplishments, values, relationships and faith. Honaman helps readers figure out which aspects of their brand are strong and which are weak.

Honaman focuses on five core relationship areas:
· Self: Your core
· Family: What life is about
· Career: Work it out
· Faith: The faith factor
· Community: Giving back

“I focus on these five core relationship areas because if you can prioritize and balance those in your life, you can effectively live out your personal brand and truly make a positive impact on others,” Honaman said.

Make It Happen! also touches on how outside influences can affect a brand. Just like competition in the marketplace, outside influences can either help a brand or bring it down depending on how it’s perceived and managed. An outside influence can affect a person’s opinions, views and actions. If the influence comes from a trusted source it can strengthen a personal brand, while on the flip side, if the influence comes from a negative source, it can control a person’s life and perceptions, therefore weakening the brand.

“It’s really important that people understand the person behind their outward appearance,” Honaman said. “The impact you make on others, the way you manage outside influences and your role as a leader, all define your brand and your legacy.”

About the author

Justin Honaman is a strategic business process and technology professional with a background in marketing and business intelligence. In addition to his writing endeavors, Justin is a singer-songwriter releasing his debut album “Saturday in the South!” in 2006. Justin lives in Atlanta, GA. Learn more at

For more information contact:
Justin Honaman
(770) 249-5497

Contact Information
Teresa Hale

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