Beauty and the Beach Hawaii Announces New Signature Swim Collection and Online Boutique and Featuring Fellow Hawaii-Based Designers

Information on the launch of Beauty and the Beach Hawaii, a new Hawaii-based swimwear label. The company features its line along with products designed and created by Hawaii-based designers on its e-boutique, www.bandthebhawaii.com.

Maui, HI, January 21, 2009 --(PR.com)-- Beauty and the Beach Hawaii, a new Hawaii-based swimwear label and online boutique, announces their grand opening. The beachwear company, started by two young, local entrepreneurs, is slated to be a tribute to all things Hawaii. The company will focus on featuring their own line of swimwear and beach accessories, along with products designed and made by fellow Hawaiian talent. Everything from swimsuits, handmade jewelry and clothing will be offered to Hawaii and abroad.

“We love the traditions, culture and style of the Hawaiian Islands,” says Katie Wilson, co-owner of Beauty and the Beach (http://www.beautyandthebeachhawaii.com). “Hawaii is home to so many wonderful designers of swimwear, clothing and jewelry. We are giving fellow Hawaii-based designers an opportunity to have their creations seen on the mainland and beyond. We are proud to help promote the lifestyle we love, and to put these great products out there for everyone to enjoy.”

The boutique was started out of the co-owners' passion for the Hawaiian beaches. They felt local designers were not getting the attention they deserved, which prompted them to create an online store that carries all locally designed beachwear and jewelry. Along with their own line of products bearing the company name, some of the other designers the online boutique will showcase include:

* Wings Hawaii – An all-women-run clothing and jewelry company based in Maui, Wings Hawaii features a variety of handmade jewelry and hand-screened clothing.
* Pompei Beach – The line of designer swimwear by Pompei Beach was created by Elena Pompei, a Maui-based pro-windsurfer.
* Jules’ Jewels – The product line from this company features an array of unique hand-strung and hand-knotted jewelry offerings featuring semi precious stones and handpicked Hawaiian shells.
* Ginger 13 – This eclectic Oahu designer offers a unique line of jewelry ranging from mix-and-match earrings sets to vintage trinket necklaces, including some eco-friendly pieces made out of recycled glass.
* Chicks with Sticks – Beauty and the Beach co-owner Tami Snodgrass’ off-the-wall, surf-inspired, hand-screened t-shirts.

"We have put together a great collection of local swimsuit, jewelry and clothing designers, as well as the locally inspired accessories to top it off,” adds Wilson. “We have created the ultimate destination in locally designed Hawaii beachwear.”

About Beauty and the Beach

Beauty and the Beach is a Haiku, Hawaii-based designer swimwear label and e-boutique that was started by local young entrepreneurs Katie Wilson and Tami Snodgrass. The online boutique features product lines designed and created by Hawaiian designers, including Beauty and the Beach’s own private-label. To learn more about Beauty and the Beach, visit the website at http://www.beautyandthebeachhawaii.com.

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Contact: Kathleen Wilson
katie@beautyandthebeachhawaii.com
(808) 280-7665
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Beauty and the Beach Hawaii
Katie Wilson
808-575-9364
www.bandthebhawaii.com
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