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SEO Company Builds Personality and Rankings for New Organic Fashion Retailer Fashion & Earth

SEO Advantage Announces Debut of Client’s Green Clothing Shopping Site

Tampa, FL, January 22, 2009 --( Florida-based SEO company SEO Advantage, Inc. is pleased to announce the newest place where shoppers can find and buy organic clothing online, SEO Advantage assisted the green clothing retailer with several aspects of its website development, rolling out in stages the ecommerce copywriting, website design, and press releases that allowed the site to build its personality and an online presence while its shopping cart and inventory were being built up behind the scenes. fills a gap in green fashion that caters to price and style-conscious shoppers who prefer organic and free trade clothing. As such, the web site copy had to educate and engage shoppers while also supporting search engine rankings. The web site design was tasked with highlighting the brand and superior quality of the clothes while employing SEO-friendly techniques to facilitate visibility of the site’s content.

“I commissioned SEO Advantage to produce the copy and web site design for Fashion & Earth, and they carried out these responsibilities in an exemplary manner,” commented Adrian Desbarats, president of Fashion & Earth. “They delivered beyond expectations. In fact, I came to rely very heavily on SEO Advantage to advise me on other key areas such as inbound link development and press release development,” he adds.

The SEO company works with a number of ecommerce clients helping build search engine rankings even for new websites, which often face a challenge since the newness of the site can place them at a disadvantage. Even though just opened its doors for business in November, the site and its related content such as press releases could already be found ranking on the first or second page of Google for terms like “eco clothing”, “organic clothing”, “eco friendly clothing”, “eco clothing retailer”, “shop green clothing”, and so on – despite the short history of the website.

“Our goal in our ecommerce copywriting and site design for was to address multiple factors, namely to develop a winning brand personality that would support healthy conversions as well as give the site a head start in the search engines and online organic shopping community,” commented Lisa Banks, marketing director for SEO Advantage. “We’re pleased with the results and look forward to seeing continue to grow its online presence over the coming years.”

About Fashion & Earth
A green clothing retailer looking to make organic clothing choices easier for online shoppers, Fashion & Earth draws together exciting brands at with two-way free shipping that delivers throughout North America in as little as three days. The site offers a range of organic clothing including tops, jeans, jackets, dresses, shoes and accessories. A stringent environmental policy ensures that each green clothing brand adheres to requirements for organic fabrics, environmentally friendly manufacturing processes and fair trade practices, so consumers can shop eco-friendly fashions confidently. Five percent of the company’s profits are pledged to help the earth. Fashion and Earth serves shoppers across North America from picturesque Prince Edward Island, Canada. For more information, please call Adrian Desbarats at 902.675.2217 or email

About SEO Advantage
SEO Advantage, Inc. is the search engine optimization company preferred by businesses seeking to grow their online presence by reaching more customers through top-tier search engines. The firm’s SEO services are conducted by experienced senior associates drawing on expertise in complementary fields such as SEO copywriting, web site design and pay-per-click campaign management. The Monthly Max Advantage™ program represents SEO Advantage’s leading-edge search engine optimization and online marketing technology, offering measurable ROI backed by exceptional customer service and the Web’s Best Guarantee™. For more information, visit

Contact Information
SEO Advantage, Inc.
Lisa Banks

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