Sydney, Australia, January 24, 2009 --(PR.com
)-- Dr Richard Favero, speaks on the Future of Mobile Enterprise Messaging (SMS and MMS) and the ways that mobile operators can improve customer relationships and eliminate price sensitivity to improve margins.
Who and What
Dr Richard Favero, CEO and founder of Soprano Design, a leading developer of mobile enterprise messaging and wireless software, will speak at the Mobile World Congress 2009. Dr Favero will speak on “How Operators can Profit from Mobile Enterprise Messaging” On Wednesday, February 18, 2009 at 3:00pm.
Favero will address the current and future challenges of SMS and MMS message aggregation for mobile operators and how mobile operators can avoid disenfranchisation from their enterprise customers.
The presentation will cover the following topics:
· Trends for enterprise and government customer usage and adoption of mobile messaging
· Who is serving enterprise and government customers for their messaging needs
· Risks with pursuing a wholesale access model only
· How mobile operators can add value to the core SMS and MMS bearers
· Deepening relationships, increasing value and making customers sticky
· Why mobile operators are selling software with messages and not the other way around
· Overview of a Mobile Network Operator's implementation.
Dr Favero has a history for bridging the business problem with the solution for mobile network operators. Dr Favero brings his research skills and analysis to construct outcomes that are clear and improve gross margin for all customers. The acknowledgement that “software as a service” will drive mobile operator value for the enterprise and government customers have ensured that Soprano maintains it leadership for this market. Prior to Soprano, Dr Favero worked for Telstra Corporation, Singtel Optus, and provides high-level strategic consulting services for technology adoption, corporate impacts of technology to blue chip companies and commercialisation services to early stage technology companies.
Where and When
2009 Mobile World Congress
February 16-19, 2009
Session ID: TEC-201
Session Title: Future Messaging - How Operators can Profit from Mobile Enterprise Messaging
Speaker: Richard Favero, CEO and Founder, Soprano Design
Location: Fira Montjuïc, Barcelona, Spain
Time: Wednesday, February 18, 2009 at 3:00pm
Soprano Design is the leading provider of mobile messaging and wireless application infrastructure. Soprano counts as its clients leading mobile network operators, wireless application service providers, financial institutions, government agencies and global top 100 corporations. Soprano researches, develops and licenses its advanced mobile messaging and wireless application software to its clients. These software products (to support Web SMS, Email SMS, SMS Marketing, SMS Gateway and MMS Gateway functions) are designed to allow our customers to improve internal business processes and generate revenue. With over a decade of experience, and operations in Sydney, Paris, London and the USA, Soprano can deliver innovative off-the-shelf and customised solutions for the wireless customer in a timely and highly cost efficient manner.
Soprano is an IBM Premium Business Partner and is headquartered in Sydney, Australia.
For more information about Soprano, please visit www.soprano.com.au
For more information, reporters and analysts may contact:
Soprano Design Pty Ltd
+61 2 9900 2200