Verndale Wins Award for Outstanding Website

Verndale recognized as Sitecore Site of the Year finalist for North America.

Boston, MA, January 28, 2009 --( Verndale announced today that it has been named the Sitecore Site of the Year finalist for Best Financial Site in North America. The award recognizes Verndale for their work on First Pioneer Farm Credit’s new website, creating more effective business processes and advancing First Pioneer’s online strategy. The website,, features updated content and site structure to better target prospects and new applications that improve communication between First Pioneer and their current customers.

“With more than 1,500 customers, it is a significant achievement for Verndale to win the Best Financial site in North America for their work on the First Pioneer site,” says Jason Crea, VP, Client and Partner Engagement Sitecore. “Verndale has demonstrated excellence in developing a site for First Pioneer with an appealing design, and offers dynamic features including a secure file transfer system and private member section.”

“The new Web site meets our business goals in many ways; not only is the site more visually appealing, but it also demonstrates our depth of services and highlights new technological features available for our members,” said Art Lash of Farm Credit Financial Partners, Inc., First Pioneer’s IT partner. “In addition, the integration of Sitecore CMS allows us to easily manage site content and gives us the flexibility to adapt to future online challenges.”

“The First Pioneer Web site challenged us to integrate different technological and design components, and we were able to meet those challenges head on,” said Chris Pisapia, Managing Director of Technical Consulting at Verndale. “We are proud to have worked with First Pioneer and Farm Credit Financial Partners to advance their online marketing strategy.”

Sitecore’s Site of the Year contest recognizes customers who have leveraged Sitecore’s technology to develop the most outstanding websites. The Sitecore Site of the Year contest is divided into four regions, including International, Denmark, UK, and North America.

About Sitecore
Sitecore’s Web Content Management System (CMS) and focused software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured Web sites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth. Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their web sites. These organizations have created and now manage over 5000 dynamic web sites with Sitecore including Microsoft, IHI, Widex, ISS, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, WebTrends and Atlanta Falcons.

About Verndale
Founded in 1998, Verndale has helped hundreds of emerging and mid-sized organizations maximize the value of their web assets. Experienced in website design, application development, integration services, and online marketing, the company helps clients meet the challenges of business today in innovative and forward thinking ways. Verndale is a Microsoft Certified Development Partner and maintains active partner relationships with many of the leading Content Management, Portal, Commerce, Search, and E-Mail Marketing platforms. The firm has been recognized by the Boston Business Journal and Inc. Magazine as one of the Fastest Growing Private Companies in Massachusetts and the US respectively. For more information visit

About First Pioneer Farm Credit
First Pioneer Farm Credit is part of the national Farm Credit System, the number one lender to U.S. agriculture and Rural America since 1916. For more than 90 years, they have been a reliable source of credit to farmers — in good times and bad. First Pioneer Farm Credit extends $3 billion in loans from branch offices across New England, New York, and New Jersey. In addition to providing loans and leases, the organization offers a full range of agriculture-specific financial services, including tax and estate planning, record-keeping, appraisal and payroll services, knowledge exchange, and crop insurance. For more information, visit

Caroline Bone