Atlanta, GA, January 28, 2009 --(PR.com
)-- Ad Ventures, Inc., a print, interactive and mobile marketing agency, announced its partnership with Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers. The partnership will allow Ad Ventures clients to develop high-quality, affordable online video campaigns and distribute them using Jivox’s Publisher Network of over 700 newspaper, radio, TV, weather and niche websites.
“Utilizing Jivox’s video creation service and wide publisher network will dramatically enhance our client’s blended marketing strategy,” said Dave Miglin, director of interactive services for Ad Ventures, Inc. “Online videos allow advertisers to project the character and quality of their organization, which ultimately leads to sales, customer loyalty and referrals. Regardless of business size or industry, online video is a natural extension of any marketing program for 2009 and beyond.”
Industry analysis predicts the growth rate of online video to outpace nearly every other interactive advertising option, despite a down economy. According to a recent eMarketer study, 88% of the U.S. Internet user population will be viewing online videos on a regular basis by 2012. In an effort to reach this audience, advertisers are expected to invest more time and money into this media. The eMarketer study forecasts a combined advertising spending for online videos to grow 300% CAGR through 2013. However, even if these forecasts become reality, online video will still account for only 11% of the total online ad spending, further supporting the affordability of this marketing channel.
“We are very excited that Ad Ventures chose Jivox to deliver the power of online video marketing to their clients,” said Dan Ackerman, vice president of sales and business development for Jivox. “This partnership combines the marketing and creative expertise from Ad Ventures with the online video tools and premium online publisher network from Jivox to deliver high impact and cost effective online video marketing programs for advertisers of all sizes.”
About Ad Ventures, Inc.
Ad Ventures, Inc. is a leading directional marketing agency offering the most comprehensive suite of local search solutions in the industry including online, mobile and Yellow Pages advertising solutions to national, regional and local companies. Established in 1992, Ad Ventures is headquartered in Roswell, GA with clients throughout the United States and Canada. For more information, please visit www.adventuresinc.net or call (800) 707-0570.
Jivox helps businesses reach customers with online video advertising. Jivox’s tool creates high-impact video ads using stock footage, images, music and the advertiser’s existing video assets. Jivox ensure high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes local TV and radio stations, newspapers, weather and other specialty websites. Jivox offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, CA. For more information, please visit www.jivox.com.
eMarketer is "The First Place to Look" for research and analysis on digital marketing and media. eMarketer aggregates and analyzes research from over 3,000 sources, and brings it together in analyst reports, daily articles and the most comprehensive database of online marketing statistics in the world. For more information, please visit www.emarketer.com.