MUZU.TV Signs Global Deal with Cooking Vinyl

London, United Kingdom, January 30, 2009 --(PR.com)-- MUZU.TV a new music TV website and distribution platform, has signed a global video licensing deal with Cooking Vinyl. Through the deal, MUZU.TV users around the world will get access to the entire video library from artists including The Prodigy, Blondie, Charlatans, Billy Bragg, Hayseed Dixie, Killing Joke, Gary Numan, Frank Black and many more.

Cooking Vinyl joins the ranks of other recently signed majors and indie labels such as Beggars Group, EMI, Sony BMG, Skint Loaded, Ministry Of Sound, Armada Music, Defected Records, Cherry Red Records, Ninja Tune, SPV and hundreds of others.

MUZU.TV allows fans to create, watch and share music video playlists. Users can create video playlists from thousand of videos and embed them on their social networking sites. MUZU.TV provides free access to thousands of hours of diverse music video content including concerts, back-stage footage, documentaries, tutorials, music videos, interviews and classic music TV shows like The Tube.

Ciaran Bollard, Co-Founder and Director of Business Development, MUZU.TV said, “Cooking Vinyl is a fantastic coup for MUZU.TV users globally. The support from highly respected labels such as Cooking Vinyl further helps to materialise our goal to become the de facto partner for the music industry and the best place for fans to watch, create and share and music video playlists. We are delighted that MUZU.TV users will also get exclusive access to unseen video footage which we are digitising on behalf of Cooking Vinyl.”

Martin Goldschmidt, Founder and Managing Director of Cooking Vinyl said, “To date, we have resisted doing deals with a lot of online video platforms because we didn’t feel their offering fairly compensated our artists and had the right focus. MUZU.TV is different from other online video sites – it was purpose-built for the music industry and we believe it holds great revenue potential for our label through a music focussed service. We see MUZU.TV as being a key online video partner going forward.”

How MUZU.TV Works
MUZU.TV enables labels and bands to broadcast their music video on the web and get paid wherever it goes. MUZU.TV pays content owners half of all the ad revenue generated from display ads on their MUZU.TV channels and ‘in-video’ adverts within their MUZU.TV players, both on MUZU and when players are embedded on external sites like MySpace, Facebook, Bebo or other external sites.

Any band or label can create their own branded music TV channel on MUZU.TV, featuring multiple video playlists, along with a personalised profile, messaging and fans or friends section. On MUZU.TV content owners always retain the rights over their video content and get paid royalties as normal through MUZU.TV’s agreement with the collection societies. They also retain full control over their video as they decide what goes live and can add or remove any of their videos whenever they feel like it.

For Fans
For music fans, MUZU.TV is primarily about watching, creating and sharing unlimited music video playlists. Fans can access over 10,000 artist channels including major label acts like MGMT, The Ting Tings, Cold Play, David Bowie, The Kooks and Beyonce, and up and coming indie bands like Fight Like Apes, Bo Pepper and This Devil is Yours, not to mention all of Beggars content.

Fans can also create their own Music TV Channels featuring any video on MUZU.TV, and embed them in their social networking pages further increasing the revenue potential for bands. Fans can also feature on their favourite artist channels by uploading video they have created on that artist. They can also interact with other fans, discover and share music, all legally and at no cost.

MUZU.TV is based in Dublin, Ireland.

For more information, please contact:
Graeme Slattery
+353 1 487 7740
+353 833302015
Graeme.slattery@muzu.tv

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