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PcPools Confirms More Brick and Mortar Retailers Closings Expected


PcPools confirms strong growth in 2008, expects trend to continue toward stronger eCommerce sales in 2009.

St. Paul, MN, January 30, 2009 --(PR.com)-- PcPools, one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners confirms that despite the slowed economy and gloomy forecasts they experienced strong growth in 2008. PcPools anticipates continued strong growth in 2009.

Weak sales across areas from electronics to pool supplies is leading to fewer store fronts and shrinking store based retailers. The niche retailers, like pool stores, seem especially hard hit. Some experts predict that this rash of store closings could be the highest in 35 years. It is estimated that as many as 300,000-360,000 retail stores could close in 2008-2009. In addition, as many 2000-3000 smaller malls, were many pool stores reside, could close. Marketing Director Ted Robinson had this to say, “Despite the grim results across much of the retail sector and the pool industry specifically, fiscal year 2008 was our best ever.” Robinson added, “We feel very fortunate that we are not seeing any decline in traffic or sales volume at pcPOOLS. We believe that our warehouse direct pricing for pool supplies and our commitment to strong customer service is growing our sales nicely. Moreover, the direct marketing channel, especially for pool supplies, is so much more convenient way to shop for the consumer with delivery of the pool products right to their homes. Convenience and lower prices seems to always win out no matter what the economy is doing. Also, we understand that online consumers prefer free shipping. In this economic climate in particular, free shipping on all our pool supplies, including pool equipment and above ground pools is really appreciated and valued by our customers.”

About PcPOOLS

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

Note to Editors: If you are interested in viewing addition information about PcPOOLS please visit following website:
http://www.pcpools.com

For additional information contact:

Ted Robinson
Marketing Director
PcPools
651-489-2095
ted@pcpools.com

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Contact Information
PcPools
Ted Robinson
877-727-6657
Contact
www.pcpools.com

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