Identity Developments
Identity Developments

wayMadAds Gives Madisonians Alternatives

Identity Developments enters the way mad world of online classifieds & auctions. Identity Developments, a web presence design and development firm in Madison, Wis., launches wayMadAds, an online classifieds and auctions site for Madison and surrounding areas.

Madison, WI, June 28, 2006 --( Identity Developments announces the launch of wayMadAds (, a new website providing online classifieds and auctions for the Madison and surrounding areas. wayMadAds provides an alternative method for advertising in a market, like many local markets, that has been dominated by traditional print media.

wayMadAds provides general classifieds and online auctions in categories like real estate, auto, employment, and general goods and merchandise. Unique to wayMadAds is an appropriately named category called "Give," which provides a free posting area for anyone looking to give something away for free to reduce the amount of usable items going to the landfills, an area for posting volunteer opportunities, and an area for teachers to post needs for their classrooms.

"wayMadAds has been in development for over a year," said Brian Brown, principal for Identity Developments, the web development firm behind wayMadAds. "Much of that time was spent examining the traditional print and online marketplaces. wayMadAds began on a different footing, with the idea of developing a local, online marketplace where people didn't 'take out' a classified ad, but merely rented space. Users will be able to change their ads anytime, so if they successfully sell an item, they can edit their ad to sell something else without taking out an additional ad. Offering the ability to list an item as an auction was a later addition to allow members the choice of the most appropriate format for their ads. Most sites either cater to professional niches, like real estate and employment, or are very general in nature. wayMadAds was built on being an online marketplace to provide the features and benefits of both and to serve both the professionals and the general public."

wayMadAds is another example of the ever-growing evolution of classifieds, which have been dominated by the traditional print media. By strictly offering online ads, wayMadAds is able to provide considerably more space for ad description, photos, online mapping and 30-day ad runs at a fraction of traditional ads. wayMadAds allows members to post ads at anytime, so there is no longer an issue of getting an ad "in" by a certain day and time to make the print run. The online channel also provides additional unmatched features like the ability to see how many times an ad has been viewed or forwarded to someone else. More than just marketing fluff, online ads provide the opportunity to provide more detail and information that the potential purchaser is seeking.

wayMadAds represents the new generation of online classifieds and auctions. Like many other websites on the market across all kinds of channels, wayMadAds is focused on meeting the needs of the local market. While ecommerce use has continued to grow across all channels, including classifieds and auctions, there are still many web users who may feel more comfortable dealing within the local market.

About Identity Developments
Identity Developments ( is a web presence development and management firm based in Madison, Wis. Identity Developments brings a traditional sales and marketing focus to web presence development, offering design, SEO, hosting, and domain registration and management services. Identity Developments works with a wide array of clients and industries, from horses to construction to ballet posters.

Identity Developments
Brian R. Brown
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