Birmingham, AL, February 06, 2009 --(PR.com
)-- Fairways Golf Vacations announced today that the tour wholesaler’s bookings had jumped 24.6% last month compared to January 2008. Fairways Golf Vacations (Fairways) which is primarily a web-based golf tour operation attributed, in part, increased sales to travel agency bookings. Fairways sells golf vacations to destinations throughout North America and plans to add more domestic and international golf destinations later this year.
Alan B. Hale, CTC, Fairways’ President and CEO, said, “Our team is pleasantly surprised with our year over year booking levels in the first month of owning Fairways. While we are still ramping up our marketing efforts to the travel agency community, the positive reaction from agents regarding our acquisition late last year has definitely played a part in a very strong start to our “wave” season. Our expectation for 2009, given the current economic climate, was that we would be thrilled with a relatively flat 2009 season. Our January booking levels and our internal surveys suggest that golfers, and the resulting groups, are less impacted by economic conditions. Golfers tend to be in upper bracket income levels and are high net worth individuals. All of the Fairways staff offers their sincere thanks to the warm reception we’ve received from travel agents. We have enjoyed re-establishing new business relationships with many of our colleagues and industry friends.”
About Fairways Golf Vacations: Founded in 1990, Fairways has grown to be one of the largest golf tour operators in the nation. With principal operations in Birmingham and Mobile, Alabama, Fairways has more than 300,000 current and past customers. Fairways is the longest tenured wholesaler for the Robert Trent Jones Golf Trail and is the official golf packaging company for the Natural State Golf Trail of Arkansas and the Audubon Golf Trail of Louisiana. Serving five Southeastern states, the company will expand its portfolio in 2009 to more U.S. and international destinations while still creating unique golf packages tailored to the individual or group traveler. More information can be found at: http://www.FairwaysGolfVacations.com