US Based Ideum Signs OEM Partnership with Natural User Interface

Ideum a leading interactive solutions provider in the US with its focus on designing exhibits and interactive multimedia solutions signed an OEM partnership with Natural User Interface (NUI).

SkellefteĆ„, Sweden, February 10, 2009 --( Ideum Inc., an US based interactive solutions provider, signed an OEM Partnership with Natural User Interface (NUI). Ideum "ideas + media" is a leading interactive solutions provider in the US, with its focus on designing exhibits and interactive multimedia solutions for museums, non-profit organizations and socially responsible companies. Their client portfolio includes amongst others Adobe Systems Inc, NASA and numerous prominent science centers and museums. Ideum has developed a high-resolution, ruggedized multitouch table for museums, running NUI Suite Snowflake as a software solution. In addition to the hardware, they offer customized multi-touch applications, developed in Adobe Flash, that run on NUI's vision tracking software.

Ideum is also preparing to distribute NUI software on HP TouchSmarts systems with integrated NextWindow overlays. This solution is also a part of their wide variety of product portfolio offerings. Ideum is currently developing custom software for The Don Harrington Discovery Center in Amarillo, Texas and Vulcan Park and Museum in Birmingham, Alabama. These museums will have the first two multitouch tables, with installations scheduled for March.

The installation for Vulcan Park and Museum will include multitouch kiosks making it one of the first permanent exhibits in the world to use multitouch technology throughout the gallery space. NUI Suite Snowflake will help power all of the multi-touch exhibits. NUI Suite Snowflake is a complete multitouch software solution, with in it's core, a vision tracking engine and additional applications for a wide variety of industries.

The Suite includes amongst others a 3d model viewer, media viewer with support for a wide spectrum of media formats like images and video's, games, pdf viewer, presentation tool etcetra. With NUI's API, software developers can connect their multi-touch applications with NUI's vision tracking package. The supported languages vary from C++, C#, VVVV, Processing, Java, Flash and Air to Flex, or any other programming language that supports TUIO. Other than support for camera based solutions, Snowflake also supports IR overlay and mobile technologies.

Jim Spadaccini, Ideums Creative Director commented on the new partnership with NUI, the following: "We're excited to be NUI's first North American partner. Their groundbreaking software and attentive support makes them a great company to work with. We've been impressed by the responsiveness and flexibility of their development team as our software needs have evolved. Ideum is an exhibit design firm, which over the last decade has worked with some of the world's best-known museums and educational institutions. NUI's innovative software is helping us develop the next generation of multi-touch, multi-user enabled exhibits."

Harry van der Veen, NUI CEO stated: "We are excited to partner with Ideum, because they have a competent and passionate team, which has been working closely with us for the last several months. The exhibition and museum industry is a very attractive market segment to apply Ideum and NUI's combined solutions. We have noticed an increasing demand for sophisticated interactive offerings in this area. We appreciate the trust they have shown in our product and services portfolio and we are delighted to assist them in providing appealing and intuitive solutions to their clients."

About NUI
Natural User Interface Europe Ltd. (NUI) is a Swedish innovative emerging technology company specializing in providing commercially available advanced multi-touch software, hardware and service solutions to its worldwide clients. NUI's solutions can convert an ordinary surface into an interactive, appealing and intelligent display that creates a stunning user experience.

About Ideum
USA based Ideum designs and creates interactive computer-based exhibits, rich Internet applications, and social networking sites for museum and Web visitors. They work closely with museums, nonprofit organizations, and socially responsible companies to create memorable visitor experiences. Since 1999, they have worked on over 70 interactive media projects covering a variety of topics—in the fields of art, culture, history, music, science, and technology.

Natural User Interface AB
Pradeep George
+46 70 286 5975