Interactive Ideas Launch First in 'Technology Focus Series' - Virtualisation

Leading value-added Software and Technology distributor Interactive Ideas launch first in a series of monthly focus on the trends in IT, the first one focusing on Virtualisation. Visit to learn more.

London, United Kingdom, February 13, 2009 --( Enfield, London, Interactive Ideas, one of the UK’s leading value-added IT and Technology distributors has announced the first in what is planned to be a monthly focus on the trend in technologies from the IT manufacturers it represents.

Virtualisation is a process, the results of which mean consolidation of the hardware requirements of an organisation into a more streamlined, and therefore, efficient set up. In a period of economic slow down and uncertainty for some businesses, companies are looking for ways to be as efficient as possible. For example a company with 3 physical servers can now consolidate, through the use of virtualisation software, down to 1 physical server maintaining the same profile of 3 servers, but in a virtual environment. This also has a huge benefit to any company in terms of its energy costs and helps organisations to meet their ‘Green’ targets.

The leading market research companies are predicting a two-thirds take up of virtualisation technologies by the end of 2009, with the market value of the associated virtualisation services market set to more than double from the current, estimated, value of US $5.5billion to US $11.7billion by the year 2011.

Michael Breeze, Interactive Ideas Marketing Director commented “Interactive Ideas are leading the way in bringing products and services from its suppliers to address developing markets and this new initiative will focus on the products supplied by Red Hat, Acronis and Solarwinds that assist in creating a fast, reliable and secure virtual environment.”

To read about how these manufacturers are leading the way in bringing software solutions to the virtual environment, and how you can, as a Solution Provider of these programmes, profit from this growing marketplace, log on now to

About Interactive Ideas:

Interactive Ideas are a leading value-added distributor of IT and Technology products, establishing ourselves in the competitive IT industry by providing excellent customer service, proactively working with our partners and being able to identify emerging technologies.

Recognition as a leading specialist distributor has come from leading awards from Computer Reseller News, Microscope and PC Retail in the past year with Interactive Ideas also being recognised as one of Red Hat’s top three distributors across EMEA. Past awards include the Inner City 100 award for growth and future entrepreneur of the year from Enterprise magazine.

Structured into two divisions; the consumer retail team works with retail, etail, mail order and TV shopping companies to provide market leading and unique software and peripherals for the home and home office user. The corporate reseller team works with resellers, VAR’s and systems integrators to provide software solutions, licensing and enterprise Linux for companies of all sizes from small business to the enterprise.

Interactive Ideas
Michael Breeze
020 8805 1000