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Niche Interiors Democratizes Design

Designer Focuses on Educating Clients, Monthly Newsletter Provides Professional Design Tips, Informational Design Blog, and Free Tip February Special.

San Francisco, CA, February 14, 2009 --( The rise of online shopping and increase in product visibility make way for changes in the traditional role of an interior designer. Niche Interiors, specializing in personalized design solutions for the urban dweller, utilizes these trends to make interior design more accessible to clients with a free monthly newsletter and a design blog (, both of which focus on educating and inspiring their client base of young professionals in San Francisco.

“Niche Interiors democratizes design by helping clients discover their style, and one of the best ways to do this is to educate and expose them to what is out there…this includes sharing sources and insider tips,” says principal designer Jennifer Jones. "The goal is for clients to take an active role in finding what works for them, making the process more personal and their home more unique."

According to the PriceGrabber’s 2008 Home Furniture and Appliance Survey, consumer confidence in shopping online for furniture has increased 156% since the same survey conducted in 2006.

Exposure to more products online can not only increase awareness of styles and what is available, but can also confuse homeowners more. For instance, one Niche Interiors client stated that she was “clueless when it comes to all things aesthetic and hadn't the faintest idea where to start” in choosing furniture for her new home. By offering design coaching, Niche Interiors guides clients in selecting furniture and accessories that aren't limited to trade-only showrooms. Weekly blog posts featuring new online products, interesting local shops, and styling tips encourage clients to stay engaged in their homes' evolution.

For the month of February Niche Interiors is offering free design tips for potential clients under Current Special at

Niche Interiors has provided personalized design solutions for the urban dweller since 2006. Each home should be as unique as its inhabitant.

Jennifer Jones, Niche Interiors
Ph: 415.336.3181

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Niche Interiors
Jennifer Jones

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