Herzliya, Israel, February 17, 2009 --(PR.com
)-- Bird Introduces DBlur Enabled 3.2Mp EDoF Camera Phone.
Dblur enabled phones in mass production by leading Chinese mobile phone vendor.
Dblur, the developer of Software Lens™ technology, today announced the introduction of a Dblur enabled camera phone from Bird, the leading mobile phone manufacturer in China. The H716 and H718 camera phone models, incorporating Dblur EDoF technology, are currently in mass production.
Dblur’s EDoF technology enhances and extends the camera's in-focus range from Macro (15cm and above) images and up-close business card and bar-code scanning to best quality landscape. By implementing this technology Bird is able to provide its customers increased value by offering cost effective ‘all-in-focus’ cameras without focusing delays and missed focus images.
“The end user experience of the mobile phone camera is significantly improved,” says Wu, Guofeng, Deputy General Manager of Ningbo Bird Software Co., Ltd., “Dblur’s EDoF technology allows virtually everything to be in focus at the same time which eliminates the ‘focus on the wrong object’ images which results in a poor user experience,” he adds.
Dblur’s EDoF technology also eliminates auto-focus related delays, such as focusing delays, which jeopardized the opportunity to “capture the moment”. Users will now be able to confidently “point and shoot” without worrying about focus.
“Bird’s Dblur enabled mobile phone, which Incorporates MTK’s baseband, truly elevates the user experience,” says Guy N. Michrowski, VP Sales and Marketing at Dblur Technologies. “The mass production of an EDoF camera offering from Bird, China’s leading mobile phone vendor, is a significant milestone for Dblur and is the result of many months of extensive development and testing that involved several parties,” he adds.
The Dblur enabled H716 and H718 mobile phone models are available now from Bird.
For more information please contact:
Mr. Guy Michrowsky
VP Marketing & Sales
Mr. Votex Chang
Associate Manager of Product Marketing
Notes to the Editor
Founded in 2000, Dblur’s proprietary and patented Software Lens™ technology addresses current and future challenges facing the mobile imaging industry by enabling low cost, high performance, miniature camera modules. The modules deliver superior optical performance and greater functionality including Extended Depth of Field (EDoF), slim lens profiles, and wide aperture lenses for greater sensitivity in low light applications. Dblur-enabled lenses and chips are available as off-the-shelf products from tier-one sensor and optic lens vendors around the world.
The company’s head office is located in Herzliya, Israel with offices Taiwan and China.
For more information, please visit their website: http://www.dblur.com