Bloomington, IN, February 19, 2009 --(PR.com
)-- ‘Rx for Business’ Series an Essential Guide for Companies
Second Book in Series Offers Detailed Plan for Aligning Internal Processes, External Processes
Rx for Business: Thinkivity (published by iUniverse) by Sandra W. Evans is an essential guide for any business looking to embark on a path that transforms companies - both internally and externally - into successful world-class organizations. The author draws on more than 25 years in business to teach readers how to harness the power of creativity to craft an enterprise-wide road map for change.
In this second book of her Rx for Business series, Evans outlines her “Thinkivity” continuum, an internal workflow system that builds a strong bridge between the internal processes of a business and the external processes of customers, partners and services. It is a revolutionary way to ensure a business is poised to dive into the 21st-century business world with confidence.
“Thinkivity is thinking about the power of creativity within a company to change internally, and about connectivity with the customer to change externally,” Evans writes. “Thinkivity inspires everyone toward accomplishment of the long-term goals by turning strategies into tangible financial results for their organization. It is a system that results in breakthrough improvement in products, services, operations and processes.”
Complete with case studies and graphs to illustrate her concept, Rx for Business: Thinkivity is a powerful guide for using creative thinking to connect a company’s vision with its customers’ most urgent needs.
Among the topics she covers:
· How to design a structure for an actionable strategic vision and mission, then utilize a company’s capabilities to carry them out
· How to launch an enterprise-wide workflow redesign initiative
· How to apply the “What If” concept to produce viable products and services that customers will require in the future
· How to overcome the risk-averse tendencies of employees and inspire teams to embrace innovation and change
A revolutionary system that has helped top executives at S&P 500 companies turn strategy and long-term goals into tangible financial results for their organizations, Rx for Business: Thinkivity is the ultimate resource for turning an ordinary business into an extraordinary one.
Sandra W. Evans has served as an executive and change agent for top companies such as American Express, First Data Corporation and Standard & Poor’s, a division of The McGraw-Hill companies. She brings her 25-year career and insight into business to her Rx for Business series. Rx for Business: Qualitivity is the first book in this series.
iUniverse is the premier book publisher for emerging, self-published authors. For more information, please visit www.iuniverse.com.
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