Denver PR consultancy, Absolutely Public Relations, announces its third contract agreement with Colorado-based medical device manufacturer Baxa Corporation
Denver public relations resource, Absolutely Public Relations, is continuing to provide media relations consulting services to Baxa Corporation this year. The announcement is made by Absolutely PR owner, Maggie Chamberlin Holben, APR, who says this is the third contract her consultancy has engaged in with Baxa since 2003.
“Baxa’s media relations campaign through December 2004 yielded an ad value equivalency exceeding $116,000 and a circulation exposure of 3.2 million thus far. We’ve been able to keep up the momentum of an ongoing media relations campaign and, certainly in 2004, have seen the very positive results of the consistent ongoing activity,” Holben says.
Since Absolutely PR’s first contract with Baxa Corporation in 2003, exposure has occurred in the following publications:
Denver Business Journal (four placements)
Rocky Mountain News (three placements)
Managing Infection Control
Pharmacy Practice News (five placements)
Drug Topics (four placements)
For The Record (two placements)
Health Management Technology
Hematology Oncology News & Issues
Houston Business Journal
The Manufacturer Magazine
Journal of Infusion Nursing
Pharmacy Purchasing & Products (three placements)
Pharmacy Times (two placements)
Packaging News (UK)
The Medical Post
In addition to the ongoing news release program, Absolutely PR has also posted two experts on behalf of Baxa Corporation (James Jorgenson, RPh, MS, and Martha Polovich, MN, RN, AOCN) on its “Expert Information For Journalists” site at http://www.expert411.com/_wsn/page9.html covering the safe handling of hazardous drugs. Baxa distributes the innovative PhaSeal® closed system for the safe handling of hazardous medications. In 2005, additional postings are anticipated at either www.expert411.com or Absolutely PR’s national newsroom (http://www.PublicRelationsNewsroom.com) on behalf of Baxa Corporation.
Absolutely Public Relations has been in business since April 1999 and specializes in media relations. Media relations is a combination of strategy and tactics that yield impactful editorial media placements. Holben is accredited by the Public Relations Society of America and is also a member of the organization’s Counselors Academy. The ideal client for Absolutely PR is one that needs three to ten hours per week of media relations consulting services and can sustain at least a six-month campaign, preferably 12 months, with plenty of news hooks for the media.
Your can learn more about news hooks at the website: http://www.absolutelypr.com. Holben also offers these other websites to help her clients achieve media exposure:
At yearend 2004, Holben announced that Absolutely Public Relations achieved numerous national, trade and local editorial placements in 2004. First quarter, a national placement occurred in the Discover Financial Services “Inside Biz” newsletter that circulates to 1.3 million recipients. Also first quarter, Absolutely PR’s contact lens client was featured on a segment for the E! Style Network, reaching some 33 million subscribers. Holben was also interviewed about crisis management on 850 KOA Radio for the morning drive segment.
National placements were achieved in Inc. Magazine, Washington Times, and Woman’s World during the year. Further, a Fortune 500 company using Absolutely PR services for Denver localization in 2004 achieved six placements with its Metro Denver announcement exceeding 1.4 million in circulation reach and $16,000 in ad value equivalency.
For more information about Denver PR resource Absolutely Public Relations, go to http://www.absolutelypr.com. For further information about Maggie Chamberlin Holben go to http://www.maggieholben.com. Call Holben’s office at 303-984-9801 or e-mail firstname.lastname@example.org.
# # #