Alpha Software, Maker of Alpha Five, Announces Webinar Series Designed to Help Companies Weather Economic Downturn

Series gives business professionals of all stripes free practical advice for improving sales and marketing strategies and increasing profits during the economic crisis.

Burlington, MA, February 20, 2009 --( Alpha Software Inc. today announced a free series of educational webinars that will give business professionals ideas, advice, and resources for improving marketing strategies and increasing sales in a down economy. The first webinar, titled “Newtown’s Fourth Law of Marketing: To attract and not convert is foolish,” takes place on Thursday, Feb. 19 from 2 p.m. to 3 p.m. EST. It will cover several techniques to help businesses consistently generate new Web site leads, and show them how proper execution and follow up can convert leads into sales—even when budgets and other resources are severely limited. Other webinars planned in the series will cover topics in areas such as Web security, effective SEO, leadership, data analysis to uncover sales opportunities, protection of intellectual property and the use of video to drive business.

“While our core business at Alpha is helping our customers rapidly build Windows, Web, and AJAX database applications, we know that’s just a part of the business puzzle,” says Richard Rabins, Co-Chairman of Alpha Software. “Online marketing is crucial to the success of any company today. And in today’s economy, with budgets being slashed and entire departments being shown the door, it’s harder than ever to keep sales afloat. In our webinar series, we’ll show people how to generate interest and leads, and turn those leads into sales, while cutting their advertising and marketing budgets.”

Rabins will moderate the “Newtown’s Fourth Law” webinar. Panelists include Altaf Shaikh and Michael Won. Shaikh is Founder and CEO of ListEngage, an interactive firm that assists companies of all sizes in devising e-marketing strategies; designing branded content; creating powerful online surveys; and managing lists, databases, and customer responses using proprietary and industry leading technology. Won is the Vice President of Sales for NettSolutions, one of the country’s leading Internet marketing and search engine placement companies. Topics on the webinar agenda will cover how to:

--Attract high-quality leads to your Web site.
--Secure top listings on search engine rankings, with a guarantee to be in the top three positions on Google and Yahoo 24x7.
--Guide prospects that visit your Web site through the entire sales process.
--Engage existing customers to build loyalty and develop long-lasting relationships.

Registration for “Newton’s Fourth Law” is open now, so participants are encouraged to sign up today.

About Alpha Software
Since 1982, Alpha Software has been providing developers with award-winning tools that make it easy to rapidly build robust database and business applications. Today over 1 million developers rely on Alpha Software’s flagship platform, Alpha Five, to build desktop, client-server, distributed, Web 2.0, and AJAX applications for organizations of any size—from SOHO to the Fortune 100. Every day, tens of millions of people and businesses rely on applications built in Alpha Five. With the introduction of Alpha Five Version 9 Platinum Edition in 2008, Alpha Software set new standards for speed of development, portability, reporting, and security for database applications of all stripes. The company is privately held, and based in Burlington, Mass. Alpha Software can be found on the Web at

Press Resources

Media contact
Kate Ritchie
610-642-8253, ext. 162

Alpha Five Platinum microsite

Alpha Software blog

Alpha Software home page

Company contact:

Kate Ritchie
610-642-8253, ext. 162