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Motorcoach Council, Inc.

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Tennessee Motor Coach Association Challenges All State, Regional & National Associations to Match $25,000 Contribution to Motorcoach Council of North America

TMCA Donation trumps all others – twelve times the requested dollar amount! Chris Levering (Grayline Nashville) and Bill Gentry (Gentry Trailways) were directly responsible for the success of the unanimous vote passed by the TMCA Board to contribute $25,000 to the Motorcoach Council. By pooling the industry’s human and financial resources, they hope to create a large-scale, positive impact on the industry.

Denver, CO, February 20, 2009 --( A recent Board of Directors meeting held by the Tennessee Motor Coach Association stirred up many subsequent conversations after the board unanimously approved a sizeable contribution to the Motorcoach Council, a not-for-profit organization whose mission is to promote public awareness of the availability, selection, usage and benefits of motorcoach transportation throughout North America. Tennessee’s charitable donation was more than twelve times the standard $2,000 contribution of a state association to join the Council’s Founding Partners Program. The success of the vote passed was in large part due to the efforts and appeals of two motorcoach operators and existing Founding Partners of the Council: Chris Levering, of Grayline Nashville; and Bill Gentry, of Gentry Trailways.

Gentry claims, “The energy and excitement about the Motorcoach Council was astounding following the ABA and UMA tradeshows last month, and for this reason we wanted to keep that momentum alive and strong.” Gentry and Levering proposed an original $20,000 contribution to the Council, which was not only approved, but increased to $25,000, and with that liberal gesture Tennessee added a crushing, industry-wide challenge to further stir up the pot.

"We are challenging all state, regional and national associations to match our $25,000 tax-deductible donation to the Motorcoach Council as a display of our unconditional and overwhelming support of the Council’s mission,” stated Levering.

The Motorcoach Council is currently raising initial operating start-up funds via the Founding Partners Program. Monetary donations and in-kind contributions are being received to support the Council’s strategic goals. For a current list of all Founding Partners, who have committed initial start-up funding in excess of $150,000 to date, visit:

“Your valuable contribution is an investment, and should be compared directly to the other investments you’re making in marketing and promoting your operations,” said Todd Holland, Chairman of the Motorcoach Council. “Your participation is not meant to be a replacement to anything you are already doing, but to instead supplement and fortify those efforts,” added Holland.

The owner/operator-driven Motorcoach Council believes that by banding together and pooling the industry’s human and financial resources, they can create a large scale, and more significant impact on their industry, and therefore increase the market for all.

The Motorcoach Council’s Founding Partners Program offers payment plans and will accept a written Letter of Commitment in lieu of an immediate donation if received prior to June 30, 2009, or as otherwise mutually agreed to in writing, in an effort to get as many operators and stakeholders involved in this effort in these early stages of development.


About the Tennessee Motor Coach Association (TMCA): Established in 1995, TMCA began with 10 Motorcoach operators and today, has grown to include 30 motorcoach operators representing more than 390 coaches in the state of Tennessee and 17 affiliated operators from the eight surrounding states. TMCA’s associate membership has grown to include more than 225 companies and organizations that represent industry-related vendors (hotel-motel industry, attractions, restaurants, visitor bureaus, parts manufacturers, etc.) from all across the U.S. and Canada. For more information about the TMCA or its members, visit or call 866-721-8622.

About the Motorcoach Council, Inc.: The Motorcoach Council is an industry-wide initiative to promote public awareness of the availability, selection, usage and benefits of motorcoach transportation throughout North America. The Council is an outgrowth of a grassroots effort begun in 2007, known as the "Green Operators Motorcoach Council.” For additional information, visit

Motorcoach Council
875 W. 64th Ave, Bldg. C
Denver, CO 80221
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Motorcoach Council, Inc.
Heather Horton

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