Knockout Magazine Announces Phil Hellmuth to Play in Knockout Poker Tour Hosted by Vegas Hard Rock Hotel & Casino

Las Vegas, NV, February 28, 2009 --(PR.com)-- KNOCKOUT® Magazine, a popular national men’s general interest magazine known for gorgeous models and groundbreaking editorial, and The Vegas Hard Rock Hotel & Casino announced today poker legend Phil Hellmuth, known as the “Poker Brat”, has agreed to play in the upcoming Texas hold’em Knockout Poker Tournament. As part of Phil’s participation, a $5,000 Knockout bounty has been placed on his head and will be awarded to whoever knocks Phil out of the tournament. “I’m excited to play in the Knockout Poker Tournament and I look forward to the challenge of the Knockout Bounty on myself. I always have fun competing and believe me, I always bring my best game with me. I’ll be playing to win!” says Phil Hellmuth.

Beginning on April 24th and concluding on Monday, April 27th, players indulge in a 4 day, 3 night event of a lifetime. Billed as the “Sexiest Poker Tournament on The Planet”, the all-inclusive tournament combines poker, heart pounding Vegas nightlife, luxurious private Knockout 737 jet transportation, VIP hotel accommodations and non-stop socializing with Celebrities and Knockout Models. “We are very excited to have a player of Phil’s stature associated with our tournament. This is a rare opportunity to sit at the same table as a legend. As long as Phil remains in the tournament he will be rotating tables so that players get a fair chance at winning the Knockout bounty prize.”, says Gray Knight President of Knockout Magazine.

The opening tournament will be held on Saturday, April 25th, 2009 in the first and only one of its’ kind, Poker Lounge at the Hard Rock Hotel and Casino. The poker lounge boasts a full bar and lounge, private VIP rooms, iPod stations, and big screen TVs. The weekend promises to be full of fun, excitement and surprises for Knockout Poker Tour™ players and guests. “We are thrilled to partner with Knockout Poker. The magazine's combination of poker and beautiful women is perfect fit for the Hard Rock. This is a chance to make the pages of the magazine reality and showcase the lifestyle. I'm expecting a fantastic event.” says Brian Stedeford / SR. Director of Casino Operations.

For more information on the Knockout Poker Tour™ visit www.knockoutpokertour.com

About the Knockout Poker Tour™
KNOCKOUT® Magazine sponsors the Knockout Poker Tour™, a Texas hold’em tournament hosted by the Vegas Hard Rock Hotel & Casino. For an entry fee of $10,000 players receive one tournament buy-in, round-trip private 737 air transportation from select U.S. locations, room accommodations at the Hard Rock Hotel & Casino, luxury airport to hotel transportation, and admittance to Knockout Poker Tour™ private events. All tournament entry fees are paid directly to the casino and players must be 21 years of age and older. Players can register to play in the tournament online at www.knockoutpokertour.com.

About KNOCKOUT® Magazine
KNOCKOUT® magazine is a men’s general interest magazine directed at the U.S. male population ages 21 – 40. KNOCKOUT® covers all things appealing to Generation Y, also known as the NET generation: the Internet, technology, gaming, style, cars, music, money, extreme sports, dating, reality TV, and beautiful women. KNOCKOUT® Magazine is owned by KO Entertainment Inc., a private funded company focused on the publishing and entertainment industries. To find out more about KNOCKOUT® Magazine visit www.knockoutmag.com.

About Hard Rock Hotel and Casino
The Hard Rock Hotel & Casino, Las Vegas is a premier destination entertainment resort owned and operated by Morgans Hotel Group.This landmark property offers a unique entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. Features of the property currently include an 11-story Hard Rock Hotel tower with 647 guest rooms and a 30,000 square foot casino-though a 750 million-dollar renovation is coming. The Tahitian-style beach for a swimming pool was selected by the Travel Channel as one of "The Top 10 Pools" in the world. Visit the Hard Rock Hotel and Casino today at www.hardrockhotel.com

Contact
Gray Knight; Knockout Poker Tour™
1-310-944-1400; gray@knockoutpokertour.com

Brian Stedeford; Hard Rock Hotel & Casino
1-702-693-5000; brianst@hrhvegas.com

Lara Miller; Diamond Draw Management
Media information on Phil Hellmuth
lara@diamonddrawmanagement.com

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