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WayMadAds Waives Listing Fees for Non-Profits

wayMadAds waives listing fees for non-profit organizations for classified and auction ads until September 30. wayMadAds is a new online classifieds and auctions website developed and operated by Identity Developments, a web presence development and management firm in Madison, Wis.

Madison, WI, July 11, 2006 --( Identity Developments, the company that operates the website, announced that all listing fees for up to 100 online classified and auction ads would be waived for ads placed before September 30, for any non-profit organization after submitting proof of non-profit status. wayMadAds' auctions are flat-fee based listings which means that non-profits are able to setup a charity auction at no expense and receive 100% of the auction proceeds.

wayMadAds offers local online classified ads and auctions for Madison and surrounding areas. "wayMadAds brings a local focus to the online classified and auction markets," states Brian Brown, principal for Identity Developments. "The foundation for wayMadAds is on serving the local community. In addition to general categories, there is an entire section called Give that was developed to better the local community and environment. In celebration of the launch of the site and in honoring this foundation, I wanted to provide this opportunity to help the local non-profits with what has become a very powerful method of fund development. Lately, it seems that organizations are struggling more than ever to find volunteers or raise badly needed funds. The ability to offer this help and the growing needs of these organizations within the community seemed too timely to ignore."

Online charity auctions have become a very useful fund development tool for many non-profit organizations. They may find that they can raise more funds and gain greater exposure within the community through an online charity auction with less resources than other more traditional methods. Organizations can work with local businesses to auction items without ever having to handle the items. Sponsoring businesses can provide the organization with photos and item details for the auction and arrangements can be made to allow winning bidders to pick up the items from the businesses. Businesses gain positive PR and additional local exposure, and may be able to provide greater value to the non-profit than they could with a cash donation. Online charity auctions provide a new alternative with more options and great flexibility.

wayMadAds represents the new generation of online classifieds and auctions, focused on meeting the needs of the local market. More information may be found at

About Identity Developments
Identity Developments ( is a web presence development and management firm based in Madison, Wis. Identity Developments brings a traditional sales and marketing focus to web presence development, offering design, SEO, hosting, and domain registration and management services. Identity Developments works with a wide array of clients and industries, from horses to construction to ballet posters.

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Identity Developments
Brian R. Brown
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