New Chiropractic Directory Helps Patients and Generates Leads for Chiropractors

Chiropractors Are Invited to Contribute Their Health and Pain Treatment Articles within a Chiropractic Library Designed to Meet the Growing Demand for Consumer Health Search.

Shelton, CT, March 10, 2009 --( HAB Technologies LLC, a pioneer in people-powered Web directories, today announced the launch of The Chiropractic Universe to help chiropractors attract and connect with new patients without any costs.

Dr. Ronald Clukey, a Chiropractor and co-founder of The Chiropractic Universe, needed to find a way to attract new patients to his practice without spending more money. “The economy has forced people to cut costs across the board and chiropractors are feeling the squeeze like every other business,” says Clukey, “my pay-per-click ads are bringing in the same number of new patients however insurance cutbacks are limiting treatments now so I need more new patients to stay at the same level.” “I realized I needed a cost-free way to boost the organic traffic to my website.”

Attracting new patients is not necessarily accomplished by increasing advertising dollars alone. The number of adult Americans utilizing chiropractors has dropped to around 7.5% from the 10% figure reported by an earlier Gallop poll; and people are doing more online health research before they take action, if they do at all. A study by the Pew Internet Project found that eighty percent of American internet users, or some 113 million adults, searched for information on health subjects and topics in 2006. “The Internet is rapidly becoming a primary intersection between patients and chiropractors,” says Clukey, “Being able to provide chiropractic insight and experience when and where people are looking for it and are closest to the moment of calling a chiropractor is a tremendous marketing advantage.”

The Chiropractic Universe is rapidly becoming a primary online destination for consumers seeking information and help with health issues treatable by chiropractic care. All chiropractors are welcome to benefit from The Chiropractic Universe by listing their practice in the practitioner directory and by submitting articles within any of the library’s thousands of focused subject categories.

About HAB Technologies LLC: has been a pioneer in search marketing with Web directories since the beginning of the public Internet in 1995. Our diverse experience ranges from award winning websites to secure pharmaceutical, military and defense "Intelligence Intranets". HAB is a privately held company headquartered in Shelton, CT.

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